1. Ecobot Marketing Competition Training

2. Design a Marketing Plan Name your company. Pick an environmental issue. What do you want to invent? Determine your market. Set your price. Devise a slogan.

3. Create a Company Name Who are you? A name can be very powerful. What will your name say about you? Who is your target audience? What type of services will your robot provide?

4. Define Environmental Need Pick an issue that addresses the competition theme (reduce, reuse, recycle, and conserve). What does the environment need? For example: Clean air, recycling, more vegetation How will your robot impact the environment for the future? How will your robot be useful to the environment?

5. Explain Your Invention What does your robot do? Are the parts of your robot recyclable or interchangeable? What environmental service will your robot provide? What tasks will your robot perform? What makes your robot different from the others already on the market?

6. Determine Your Marketing Strategy Ask yourself the following questions about your target industries: What industries will you market to? Where are they located? What are their needs? What do they value? Why would they be interested in your product? How would your robot be useful to their industry?

7. Set the Price How much will your robot cost? What is the right number that will attract industries to purchase your robot? Is your price below or above current market value? How much will you need to charge in order to make a profit? Will you offer additional services, such as warranties and insurance?

8. Develop a slogan Create a slogan that will explain your EcoBot’s mission in “Saving the Earth”. Make sure that your slogan is catchy and easy to market. Examples: It’s the real thing = Coke Just Do It = Nike

9. Presentation Rules You must use Microsoft PowerPoint software, however you may stream video clips into your PowerPoint format. Your presentation must contain a maximum of 5 slides. Your presentation must not be larger than 3 MB. You will have 5 minutes to present the PowerPoint and 2 minutes for questions from the judges. Participants are encouraged not to read the slides.

10. Important Deadlines Presentations are due on Monday, April 5, 2010 at 9:00 a.m. PowerPoints must be sent via e-mail to presentations@ecobotchallenge.com. presentations@ecobotchallenge.com Teams selected to present will be notified on Friday, April 9, 2010. The EcoBot Challenge will be held on Saturday, April 17, 2010.

11. Questions? Ne’Cauje Turner CASE Models Coordinator Harris County Department of Education (713) 696-0774 nturner@hcde-texas.org