1. Curriculum ~ Theme In-Depth Theme Capturing the attention of your audience with flare and creativity

2. Curriculum ~ Theme In-Depth Look to the professionals Magazine spreads and advertisements are full of theme ideas

3. Curriculum ~ Theme In-Depth Magazines and Advertisements Look for how they: Use visual and verbal elements Provide multiple opportunities for use beyond cover & theme pages Speak to audience Indicate uniqueness

4. Curriculum ~ Theme In-Depth Themes are recognizable Popular advertising campaigns stay with us. A good theme slogan for an ad– and for a yearbook-- is recognizable. Which company is represented by the ad on the following slides?

5. Curriculum ~ Theme In-Depth Which company is represented by these visual ads? TARGET is right! How do you know this is a target ad without seeing the name of the company on the ad?

6. Curriculum ~ Theme In-Depth Themes Are Recognizable Find an idea that speaks to you. Make sure it is timely and memorable for your readers. The Apple iPod campaign is easily recognizable and very timely.

7. Curriculum ~ Theme In-Depth Themes are consistent Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes. What is consistent between the two ads on the next slide?

8. Curriculum ~ Theme In-Depth What is consistent between these two ads? Font Mustache Celebrities slogan

9. Curriculum ~ Theme In-Depth Themes Have Common Elements What elements are consistent throughout these slogans?

10. Curriculum ~ Theme In-Depth Themes Provide A Unique Look Notice key phrases, photo treatments, coverage angles of different ads to use as inspiration in your own theme.

11. Curriculum ~ Theme In-Depth Themes Identify What identity does Levi create through these ads?

12. Curriculum ~ Theme In-Depth Themes Merge Themes combine new content with familiar content to create something new, different, and interesting. How does the ad on the next slide do just that?

13. Curriculum ~ Theme In-Depth What is familiar about this ad? Ipod cords, Beatles Abbey Road reference

14. Curriculum ~ Theme In-Depth In these ads, how does Apple use their familiar silhouette ad strategy to carry through to the newer ads? Before After similar COLOR!

15. Curriculum ~ Theme In-Depth Theme… unifies the yearbook shows personality tells the story of the year weds verbal & visual elements speaks to audience indicates uniqueness of year

16. Curriculum ~ Theme In-Depth Showcasing Your Theme The Cover

17. Curriculum ~ Theme In-Depth Showcase Your Theme The Endsheets

18. Curriculum ~ Theme In-Depth Showcase Your Theme The Division Pages

19. Curriculum ~ Theme In-Depth Showcase Your Theme The Closing Page

20. Curriculum ~ Theme In-Depth “Find it, Fix it” Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you. Tweak elements of the ad to fit a theme for your yearbook. These elements could include: – Font – Color – Placement of items – slogans

21. Curriculum ~ Theme In-Depth The Cover “Find it, fix it” Example

22. Curriculum ~ Theme In-Depth The Endsheets “Find it, fix it” Example

23. Curriculum ~ Theme In-Depth The Division Pages “Find it, fix it” Example

24. Curriculum ~ Theme In-Depth “Find it, fix it” Example