1. Chapter 6.4 and 6.5

11. 6.4 Branding  Some brand names become so entrenched in our everyday language that they become ‘generized’ trademarks  Any come to mind???

12. 6.4 Branding Slogans  A slogan is a short, catchy phrase that is always attached to a company/product’s name and logo Obvious Examples: Nike: ______________ McD’s: ______________

14. 1. Play on Words a.Blue Jay Fever: Catch It! 2. Explanation of what the product does a.Nyquil: I need a ‘sniffling, sneezing, coughing, aching, stuffy head fever so-you- can-rest’ medicine 3. Description of the product a.Duracell: The copper-top battery 4. Benefit of the product a.Ivory Soap: 99 and 44/100 percent pure 5. Something about the company –Dofasco: Our product is steel, our strength is people

15. Write down 10 slogans from companies that you can remember. For each slogan, indicate the type of slogan it is, and rate the slogan based on the characteristics of good slogans. You must provide a rationale for your rating. For 3 poor ones, rewrite new ones