1. By: Alison David, Eileigh MacDougall. And Kelsey Johnston

2.  Our study examines the relationship between Situational Norms and Self Esteem  “Situational norms represent generally accepted beliefs about how to behave in particular situations and are learned by associating normative behavior to these situations” (Aarts & Dijksterhuis, 2003)

3.  If one does not in accordance to situational norms = deviant behaviour  WHY do people follow situational norms?  Do varying levels of self esteem influence ones likeliness to conform to situational norms?

4.  People with low self esteem are more likely to follow others to avoid social rejection.  Hypothesis: individuals who are self proclaimed to have lower self-esteem are more likely to conform to situational and social norms

5.  Participants  Materials  Procedure

6.  Rosenburg Self-Esteem Scale(1965): “On the whole, I am satisfied with my self”.  Situational Norms Survey (2013): “You are at your favorite restaurant with a group of friends; although the service wasn’t great you see that your friends have left a tip. How likely are you to also tip?”

7.  Assigned participants with a number to keep corresponding surveys together.  After completion of both surveys: examined the results for any pattern or correlation between those who scored low on the self-esteem scale and their likeliness to conform to situational norms.

8.  Compared participant’s scores from both surveys  Confirmed our hypothesis: correlation between self esteem score and following situational norms

9.  Conclude that self esteem impacts willingness to follow situational norms  Predict likeliness to follow norms from the obtained scores

10.  Relying on self-reports  Not accurate  Better resources and more time we could put participants in the scenarios we created  Participant observation to observe participants

11.  Encounter situational norms in our everyday life  People want to feel accepted and fit in  Generally most people will follow these norms

12. QUESTIONS OR COMMENTS?