2. Group A Group B Group C

3. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 MARKETING MIX BRANDING PRODUCT UTILITIES PRODUCT LIFE CYCLE LIFE CYCLE BRAND NAME SCRAMBLE

4. The ‘P’ that consists of advertising, sales promotion, and publicity

5. What is ‘Promotion?’

6. The ‘P’ that includes research, product development, packaging, and branding

7. What is ‘Product?’

8. The ‘P’ that includes physical distribution, storage, inventory management, and channel selection

9. What is ‘Place?’

10. The ‘P’ that considers the variable and fixed costs of producing a product

11. What is ‘Price?’

12. The number of ‘P’s’ in the Marketing Mix

13. What is four?

14. A short, catchy phrase that is always attached to the company’s name and logo

15. What is a ‘Slogan’?

16. Two or more brands combine and cooperate for their mutual benefit

17. What is ‘Co-Branding’?

18. A generic term for all symbolic ways to create a brand

19. What is a ‘Logo’?

20. Unbranded products such as, wheat, lumber, and oil

21. What are ‘Commodities’?

22. “President’s Choice,” “Mastercraft,” and “Life” are examples of this type of brand

23. What is a ‘Private-label brand?’

24. Provides consumers with instructions, directions, and user manuals

25. What is ‘Information Utility?’

26. The components are material, scent, flavour, colour, design, and packaging

27. What is ‘Form Utility?’

28. It is added to a product or service to make it available to consumers when they want it

29. What is ‘Time Utility?’

30. Automobile dealerships offer their car buyers this by helping them arrange loans

31. What is ‘Possession Utility?’

32. The Internet and E-Commerce has enabled businesses to improve this

33. What is ‘Place Utility?’

34. The period during which sales of a product increase more slowly, if at all

35. What is the ‘Maturity Stage’?

36. The product is visible, either in daily life or in the media (or both), and consumers see neighbours and friends using it

37. What is the ‘Growth Stage’?

38. When a company is unable to find new customers for a given product or service

39. What is the ‘Decline Stage’?

40. The most expensive stage in the Product Life Cycle

41. What is the ‘Introduction Stage’?

42. Marketers make important brand management decisions regarding a product’s future

43. What is the ‘Decision-Point Stage’?

44. KENI

45. What is NIKE?

46. OCCA LAOC

47. What is Coca Cola?

48. TGAAREOD

49. What is Gatorade?

50. NMIRACAE ALEGE

51. What is American Eagle?

52. FCIOTROMS

53. What is Microsoft?

54. FINAL JEOPARDY

55. A famous product that had to be recalled after someone was fatally poisoned

56. What is Tylenol?