1. Traded on the NYSE By Amanda Yost
Pepsico
Traded on the NYSE
By Amanda Yost

2. History of Pepsi
A north Carolina pharmacist, Caleb Bradham renamed “Brad’s Drink,”which he created and served to his customers, Pepsi-Cola in August of 1898
1900’s
Bradham applies to the U.S. Patent Office for a trademark
Advertises Pepsi-Cola as, “Exhilarating, invigorating, aids digestion.”
There are 15 U.S. Pepsi bottling plants
First Pepsi celebrity endorser, Barney Oldfield, appears in newspaper ads describing Pepsi as “A bully drink…refreshing, invigorating, a fine bracer for a race.” With a theme, “Delicious and healthful.”
1920’s-1930’s
Pepsi Company declares bankrupt, Sold to Craven Holding Corp.
Megargel, a Wall Street brokers buys the Pepsi trademark, forming the Pepsi-Cola Corporation
Pepsi begins selling a 12 ounce bottle for five cents, same price that other consumers are charging for a 6 ounce bottle
A newspaper cartoon strip, “Pepsi & Pete,” introduces the theme “Twice as much for a nickel” to increase consumer awareness

3. History Continued 1940’2-1950’s 1960’s-1970’s
First advertising jingle-”Pepsi-Cola hits the spot/Twelve full ounces that’s a lot/Twice as much for a nickel,/too Pepsi-Cola is the drink for you.” Nickel, Nickel” (was translated into 55 languages)
With WWII demanding sugar to be rationed, CEO Walter Mack purchases sugar plant in Cuba
Alfred Steele is president of Pepsi, new slogan, “More bounce to the ounce.”
149 bottling plants operate in 61 countries outside the U.S.
1960’s-1970’s
Pepsi targets younger generation, “Think Young”
Diet Pepsi is introduced
1965-Frito-Lay and Pepsi merge, forming PepsiCo
Mountain Dew launches first campaign, “Ya-Hoo Mountain Dew…It’ll tickle your innards.”
Pepsi receives its seventh logo:

4. History Continued 1980’s-1999 2000-Present
“New Generation“ pop music icons used to promote Pepsi
Wild Cherry Pepsi is introduced
Ray Charles teams up with Uh-Huh Girls, “You Got The Right One Baby, Uh-Huh.”
is created
1998-A new look is created. “Globe” for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Diet Pepsi :
2000-Present
Pepsi introduces Pespsi Twist and Diet Pepsi Twist
Becomes the official sponsor of National Football League
Pepsi updates its image with a bolder, more contemporary look:

5. Mission Statement
Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners, and the communities in which we operate. And in everything we do, we strive to act with honesty, fairness and integrity.

6. Product Mix Pepsico has over 500 products. Which are: Pepsi-Cola
Pepsi-Cola Brands:
Pepsi-Cola
Caffeine Free Pepsi
Diet Pepsi
Pepsi Vanilla &Diet Vanilla
Pepsi Twist (regular&diet)
Wild Cherry Pepsi
Pepsi Blue
Pepsi One
Mountain Dew (Code Red)
Mug
Sierra Mist
Slice
Lipton Brisk
Lipton Iced Tea
Fruit Works
Aquafina Water
Aquafina Essentials
Frappuccino
Pepsico has over 500 products. Which are:
Pepsi-Cola Brands
Frito-Lay Brands
Gatorade Brands
Tropicana Brands
Quaker Brands

7. Employees 142,000 is the last reported number counted
Have an work environment that all associates have the opportunity to achieve their fullest potential
PepsiCo provides competitive compensation and benefits as well as safe and healthy workplaces
Fortune Magazine named PepsiCo to its list of “50 Best Companies for Minorities” (4th consecutive year)
DiversityInc.com, an online publication, named PepsiCo to its list of “Top Companies in Diversity”
Latina Style magazine named PepsiCo one of the “Top 50 Best Companies for Hispanic Women to Work for in the U.S.”

8. Major Competitors PEP=PepsiCo CSG=Cadbury Schweppes PLC KO=Coca-Cola
KFT
Industry
Market Cap
82.30B
13.25B
114.88B
53.01B
573.53M
Employees
142,000
42,848
56,000
109,000
6.06K
Revenue .
25.11B
19.56B
29.72B
1.30B
Net Income
3.66B
708.59M
4.35B
3.54B
28.20M
EPS
2.095
1.407
1.763
2.045
0.81
PEP=PepsiCo
CSG=Cadbury Schweppes PLC
KO=Coca-Cola
KFT=Kraft Foods Inc
Industry=Food and Beverages

9. Figures Info from Annual Data of December 28, 2002
Total Assets 23,474,000
Total Liabilities 14,135,000
Total Equity 9,339,000
Total Revenue 25,112,000
Net Income 3,313,000
1 Year Target Est

10. Buy, Sell, or Hold? I would recommend to buy this stock Reasons:
Comparable earnings per share grew 14%
Division operating profit grew 11%
Volume and net revenues grew 4%