1. Guideline for Logo, Slogan, Packaging Assignment Logo : Describe the logo, what it represents and why. Simple Memorable Appropriate Versatile Unique Timeless Aesthetically Pleasing Proportional Colour/Font Refer to Key Elements of Logo Design & Principle of Logo Design Presentations on the Wiki

2. Guideline for Logo, Slogan, Packaging Assignment Slogan : State your slogan; describe what it represents and why. Rhythm Speaks to your product Highlight competitive advantage / USP Few Words Truthful Integrates Brand or Company Name

3. Guideline for Logo, Slogan, Packaging Assignment Packaging : What should it do? Promotes Product Look Professional Protects Preserves Provides Info to Consumer

4. Guideline for Logo, Slogan, Packaging Assignment Packaging : What should it have? Functional UPC code Nutritional Facts Ingredients, weight, size Use directions Logo/Slogan

5. Guideline for Logo, Slogan, Packaging Assignment Target Market Analysis : What should it have? Demographics : Age, gender, family life cycle; income level; ethnicity &culture Psychographics : life styles; values; beliefs, interests Geographic : Where your consumers are – metropolitan, rural, suburban etc. Refer to Market Segmentation.ppt on the Wiki