Presentation is loading. Please wait.

Presentation is loading. Please wait.

Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?

Similar presentations


Presentation on theme: "Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?"— Presentation transcript:

1 Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?

2

3

4 Targets I can explain how the value of a brand is determined. I can describe the functions of packaging.

5 Brand A name, symbol or design the identifies the goods of one seller and distinguishes them competitors. Brand elements: – Logo – Slogan – Key Colors – Front

6 Trademark A brand that has been given exclusive legal protection for the name and design.

7 Brand Equity Brand Loyalty Name Awareness Perceived Quality Brand Associations

8 Brand Loyalty The degree to which customers are satisfied, like the brand, and are committed to further purchase.

9 Brand Awareness How quickly or easily a given brand name comes to mind when a product category is mentioned.

10 Brand Associations The linking of a brand to other favorable images.

11 Brand Extension Using an existing brand name on a new product in a different category. New product must be inline with brand image

12 Brand Licensing Leasing a brand name to a company other than the owner of the brand.

13 Line Extension The use of an established product’s brand name for a new item in the same product category.

14 The Importance of Packaging Package Functions: 1.Protect during storage, handling and prevent theft 2.Attract buyers attention 3.Provide consumer information 4.Explain benefits 5.Give some indication of price, value, and uses. 6.Protect environment

15 Atypical Brand: Selling Ice-Cubes to Eskimos


Download ppt "Warm-up Which brands do you feel Obama supporters identify with the most? Which brands do your feel Romney supporters identify with the most?"

Similar presentations


Ads by Google