1. Business Building Pyramid™

2. Top of the Pyramid Y - YOU BUILD FROM THE TOP DOWN! S - Sales M - Marketing

3. Base of the Pyramid 1 – Business Processes. 2 – Clients and Customers. 3 – Profits

4. The RIGHT Side of the Pyramid Base (Clients and Profits)

5. The LEFT side of the Pyramid Base (Business Process) B – Before D – During A – After

6. Why Do Clients Go Away? 1 %: Die 9%: Leave for Competitive Reasons 14%: Dissatisfied with Product and/or Service 68%: Attitude of Indifference 5%: Friend in Business 3%: Move Away

7. Solve the Mysteries of the Pyramid

9. State of the Industry 2001 RankCompany 2000 Sales $ MM 1999 Sales $ MM Full-Time Emp 1 Halo Branded Solutions $445$493.2332 2American Identity$247$180170 3 Corp. Express Pro. Mkt $182.6$166U 44Imprint Inc.$148$1140 5CYRK$145$967.40 7Myron Mfg Co.$134$1300

10. Advertising Top 10

14. Image Vs. Direct Response Marketing Concentrates on ‘look’ and image portrayed Concentrates on results not image of ad Uses strong compelling headline Maximizes use of ad space, lots of copy Has specific call-to-action Can be instantly tracked for performance May make money within a decade or two Does not usually have call-to-action Uses lots of white space, very little copy Headline is usually company name, slogan or nothing at all.

15. Outbound Advertising Some Popular Methods Direct Mail Fax Email Telemarketing Voice Broadcast Most Important = List (Lake) Second Most Important = Message (Bait)

16. U S P P P O D S O B

19. Five Types of Lists

22. Solve the Mysteries of the Pyramid (A Contract With Myself) What Can WILL I Do to Invest in Myself? What Can WILL I Do to Launch my Marketing? What Can WILL I Do to Maximize Client Value?

23. Thank You! For Spending Your Time With Me Today! J.R. Roren, Founder Business Building Institute 2104 W. Southern Ave. Tempe, Arizona 85282 602-324-0555   Fax: 602-438-7474 Information@BusinessBuildingInstitute.com