1. Lidia Iancu Korean Cultural Center Brussels Culture in the Korean business environment

2.  KCC – window on Korea for the EU  Essentials of Korean culture  Cultural Differences in Korean business environment Outline

3.  An institution with European vocation  Facilities  Numerous cultural activities Korean Cultural Center Brussels

4. Highlights of Korean culture

5. A. First impression  Greeting = bowing  Vertical structure of relationships – use titles

6. B. Hierarchy  Traditional society  Showing respect to one’s elders:  General manners  Table manners Culture in the Korean business environment

7. C. Preserving face  The rules of accepting/refusing a deal  Criticism and praise  Use euphemisms Culture in the Korean business environment

8. Thank you!