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Published byMarjory Quinn Modified over 9 years ago
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Trends Changing Philanthropy in Canada OFFORD GROUP | MAY, 2015
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Charitable Sector in Canada 2001 $14.03B 2012 $23.26B 2014 Estimate* $25.40B $ in Billions *Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014
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The Division of the Charitable Sector *Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014
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Trends changing philanthropy in Canada
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Donor activism will create a new paradigm for fundraising And bigger giving too
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Communities will be deliberately built
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Engagement will spark transformative ideas/initiatives
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BIG campaigns demand BIG impact. Money is the means, not the ends
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Charities will need to be creative to find and keep stellar fundraisers
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BIG data will inform tactics – and results
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Proposals will invite, not persuade
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Technology and social media will change fundraising – but not in the way we expect
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Donors from all generations will need to work together
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Passion will drive change
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Public trust and a distinctive brand will be imperative PUBLIC TRUST
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? Questions
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Thank you Nicholas Offord, President Offord Group offordgroup.com
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