1. NEW DMO’s Tracy Halliwell Director of Business Tourism & Major Events

2. HISTORY 1963 - The London Tourist Board founded 2002 - Grant of £2.7million 2003 - Relaunched as Visit London under reformed GLA 2004 - Grant grown to £12million under reformed GLA 2011 - London & Partners launched ;combined yr 1grant of £16million

3. KEY DATES:

4. 2011

5. WHO ARE WE London & Partners is the official promotional agency for London attracting and delivering value to businesses, students and visitors London & Partners combines the remits of Think London, Study London and Visit London We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners

6. LONDON MAP TO GATWICK AIRPORT VENUE FOCUS ST. PANCRAS INTERNATIONAL TO LUTON AIRPORT TO STANSTED AIRPORT HEATHROW AIPORT VENUE FOCUS LEISURE TOURISM BUSINESS TOURISM FOREIGN DIRECT INVESTMENT STUDYDIGITAL MAJOR EVENTS PR INSIGHTS & PROPOSITIONS

7. AIMS To promote London with a single voice, vision and mission to audiences around the world To do more for less To reduce the call on the public purse To maximise synergies and efficiencies To be more targeted in our approach

8. AIMS To promote London with a single voice, vision and mission to audiences around the world To do more for less To reduce the call on the public purse To maximise synergies and efficiencies To be more targeted in our approach

9. SINGLE VOICE

10. VISION That London will be recognised globally as the best big city on earth.

11. FOCUS AREAS POSITIONING LONDON GLOBALLY CENTRE OF TALENT & CREATIVITY WORLD CAPITAL OF BUSINESS LEADING VISITOR DESTINATION DELIVERING ECONOMIC BENEFIT

12. ENHANCED AREAS OF INFLUENCE GLA CENTRAL GOVT UKTI/FCO BUSINESS NETWORKS CITY SUPPORT

13. AIMS To promote London with a single voice, vision and mission to audiences around the world To do more for less To reduce the call on the public purse To maximise synergies and efficiencies To be more targeted in our approach

14. BUDGET 16:14:12:12

15. BUDGET One Office Combined back office functions Procurement Commercial revenues

16. AIMS To promote London with a single voice, vision and mission to audiences around the world To do more for less To reduce the call on the public purse To maximise synergies and efficiencies To be more targeted in our approach

17. SYNERGIES Cross Selling Overseas Offices CRM/Pipeline Ambassadors

18. AIMS To promote London with a single voice, vision and mission to audiences around the world To do more for less To reduce the call on the public purse To maximise synergies and efficiencies To be more targeted in our approach

19. TARGETED Key sectors Key markets High Value GVA High additionality

20. GVA EB

21. GVADelegate SpendGVA % Spend Less Domestic/UK attendees Adjustment factor Over Optimisation Average Displacement AdditionalityGross GVA Total delegates Total GVA Domestic Corporate Day£135.000.5 0.80.37£4.992000 9,800 International Corporate Day£135.000.50.4 0.20.37£6.905000 34,500 Domestic Corporate Multi Day£514.000.5 0.20.80.37£15.21 20,000304,200 International Corporate Multi Day£514.000.50.40.2 0.37£36.51 65,0002,373,150 Domestic association Day£190.000.5 0.80.37£7.03 10,00070,300 International association day£190.000.50.4 0.21£45.600 Domestic Association Multiday£516.000.5 0.20.80.37£15.361500 23,040 International Association Multi Day£516.000.50.40.2 1£99.66 180,00017,938,800 Experiential net value TOTAL CVB 20,753,790 Major Sports Event£62.000.5 0.20.37£4.59 340,0001,559,920 Major Sports Event Multi Day£62.000.5 0.2 0.37£3.67 398,0001,460,819 Major Sports Event - L&P owned£62.000.5 0.2 1£9.92 500,0004,960,000 Major Cultural Event£88.000.5 0.20.37£6.51 0 Major Cultural Event Multi Day£88.000.5 0.2 0.37£5.21 200,0001,041,920 Not expected to be confirmed by April 2013 Major Cultural Event - L&P owned£88.000.5 0.2 1£14.08 0 TOTAL ME (in year and confirmed in year without double counting) 9,022,659

22. COMMERCIAL FOCUS Partnerships – Tourism,FDI & Study Merchandise Web Sales Dot London Creation of new events Match Funding ………..