1. Buy Locally, Eat Globally MARÍA JOSÉ SEVILLA Director, Foods & Wines from Spain Economic & Commercial Office London

2.  Spain & the UK; a long standing trading relationship  Total market value UK  Ranking export sectors  Imports  Evolution  1972 - 1992  1992 - 2010  2010…  Conclusions  Final Thought Index

3. 20042005200620072008 Home production marketed (HPM)2,5592,7092,5962,4802,589 Imports1,7221,9601,9131,9661,963 Exports9288838980 Total supply4,1884,5814,4274,3574,472 HPM/Total supply61.159.158.756.957.9 Vegetables Imports UK: 42.1 % 1. How much does the UK actually import? Fruits 20042005200620072008 Home production marketed (HPM)293362392402 Imports3,1763,2863,4633,5043,304 Exports103 151127113 Total supply3,3663,5453,7043,7803,593 HPM/Total supply8.710.210.610.711.2 Source: Defra Imports UK: 88.8 %

4. RankingSectorAmount 1Industrial technology3.542.161 2Horticultural produce1.236.822 3Chemical industry (chemical products)1.139.330 4Fashion732.524 5Raw materials, semi-processed and intermediate products721.378 6Habitat578.624 7Ancillary mechanical and construction industry562.872 8Bakery and other products263.874 9Wines257.277 10Information and telecommunications technology189.613 Source: ICEX updated 01/2010 2. Ranking export sectors from Spain to the UK

5. SPAIN accounts for 26% of total UK Imports of VEGETABLES Source: World Trade Atlas 2009 IMPORTS (GBP millions) World2.301,544208 Spain591,246372 Netherlands578,615644 France146,90734 Belgium136,734463 Ireland87,366113 Italy80,372935 3. Imports, Vegetables 2009 (value, £)

6. SPAIN accounts for 15% of total UK IMPORTS of FRUIT IMPORTS (GBP millions) World2989,72022 Spain440,558075 South Africa297,735904 Netherlands196,682473 Costa Rica160,060961 Chile159,69453 France150,708459 Source: World Trade Atlas 4. Imports, Fruit 2009 (value, £)

7. But purchases of fruit and vegetables increased during the seventies and eighties. Eat, don’t talk. Little excitement about food.

8. Fruit and vegetables sales remained fairly static with some increases around 2005. Awareness of the 5-a day message, which was launched in 2003, was at this point gaining momentum. The percentage of people who eat five portions of fruit and vegetables a day has steadily increased from 32% in 2006 to 41% in 2009. The number of shoppers looking to eat low fat versions of food has not changed since 2007 while those eating foods with less sugar has increased from 28% to 37%. The lightbulb goes on: food is interesting! Floyd on Food; Spain on a Plate

9. Recession is affecting the British shopping basket: organics and other, but the interest in food is here to stay.

10.  Is it possible to return to 1972?  Is this what people really want to do?  Could we create a perfect compromise – combining new trends and consumer concerns?  Farmers markets  Allotments  Supermarkets et al Conclusions

11.  The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050. Final thought  Isn’t this what we should be addressing?  Shouldn’t the increase of fresh and vegetable consumption by all - especially children - be our priority?  The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050.

12. Buy Locally, Eat Globally 13th May 2010