1. Product Packaging Issues and Laws and Extended Product Features Marketing 2003-2004 HDTV

2. Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream

4. Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims

5. Warranties A promise or guarantee given to a customer that a product will meet certain standards.

6. Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions

8. The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts

11. Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)