1. International Center for Agricultural Research in the Dry Areas Web strategy ICARDA2.0 :: re-design project 1

2. International Center for Agricultural Research in the Dry Areas Overview Site mission, design goals & scope Research findings Functionality 2

3. International Center for Agricultural Research in the Dry Areas.. provide access to research outputs.. increase impact by communicating knowledge more effectively Theme: 'enabling conversations' 3 Site mission

4. International Center for Agricultural Research in the Dry Areas Improve ICARDA’s external presence: Establish the ICARDA brand as the dominant thought leader on dryland agricultural research. Ensure transparency to stakeholders: Open a window on ICARDA’s research impact and demonstrate effective use of resources. Increase usability: Provide effective access to ICARDA’s research outputs and knowledge Facilitate stakeholder interaction: Enable conversations and collaboration with key stakeholders 4 Site goals

5. International Center for Agricultural Research in the Dry Areas Refresh homepage design •Enable dynamic reuse of content by implementing CMS •Develop templates to improve information design and assign content responsibility •Improve information architecture and navigation •Enable online collaboration (seamless, single log-in, secure) •Improve and refine search •Improve accessibility of website (AAA, mobile, low bandwidth, Arabic) 5 Design objectives

6. International Center for Agricultural Research in the Dry Areas •Research context, content and users •Develop new information architecture •Write web strategy •Redesign Homepage •Implement Content Management System •Implement search function •Bring www.icarda.org up to web 2.0 standardswww.icarda.org •Build online collaboration space •Migrate content to new site •Design blueprints and wireframes •Develop ca. 30 page templates •Built and test prototype •Provide training for use of CMS 6 Project scope

7. International Center for Agricultural Research in the Dry Areas 7 Research

8. International Center for Agricultural Research in the Dry Areas.. 3.4 pages per visit.. 75% leave in 30s or less.. 7000 hits per day.. Jobs page most visited (as of 23 Feb 2010) 8 Web stats

9. International Center for Agricultural Research in the Dry Areas Search cloud (Google) 9

10. International Center for Agricultural Research in the Dry Areas.. simplify.. consistent layout.. re-write content.. integrate social media 10 Heuristic evaluation

11. International Center for Agricultural Research in the Dry Areas.. content audit.. content inventory.. content map.. content model 11 Content analysis > content model > low level IA

12. International Center for Agricultural Research in the Dry Areas Content map 12

13. International Center for Agricultural Research in the Dry Areas.. interviews.. online survey.. card sorting 13 User research > mental model > high level IA

14. International Center for Agricultural Research in the Dry Areas.. impact seekers (donors & policy makers).. media.. researchers (ICARDA, Outreach, NARS, CG & wider scientific community) 14 Key stakeholders > Personas & Scenarios

15. International Center for Agricultural Research in the Dry Areas •Compatible with their priorities •Measurable ROI •Mutually beneficial partnerships •Need responsiveness and flexibility •Well-written, clear and current information •Targeted, relevant, impact-based reporting •There is a need for “results” •Prompt, brief, non-scientific reports which specify outcomes and impacts •Synthesis project reports 15 User needs :: donors & policy makers

16. International Center for Agricultural Research in the Dry Areas stories with a human face news releases resource section images events calendar expert guide personal contact and ongoing relationships 16 User needs :: media

17. International Center for Agricultural Research in the Dry Areas •Reduce email traffic •Take advantage of Web 2.0 tools •Improve findability of documents and data •More e-communication •Brief, targeted, timely information •Clearing house: Facilitate the sharing of ICARDA and NARS information •Feed in stories to CODIS •Help with media liaison Increased visibility •Regional representation •Researcher profiles with accurate contact data •Improved internal communication Improved response rates 17 User needs :: researchers

18. International Center for Agricultural Research in the Dry Areas.. Browse publications.. Browse projects.. Browse staff +.. Search.. Online collaboration (blogs, wikis…).. Social media integration, RSS feeds..... Media section (press releases, contact, events calendar) 18 Core functionalities

19. International Center for Agricultural Research in the Dry Areas.. the software (CMS Drupal).. no page without owner.. focal points keep content current.. publishing process approved by final editor.. content flow model 19 Content management :: re-use & re-cycle

20. International Center for Agricultural Research in the Dry Areas 20 Content flow

21. International Center for Agricultural Research in the Dry Areas.. 2 nd of 3 iterations of building & testing.. 2 weeks each round.. synchronized with intranet project.. now we test structure only.. no visual design yet 21 Approach :: agile design

22. International Center for Agricultural Research in the Dry Areas.. permanent URL for evolving prototype http://beta.icarda.org.. project website http://manaf.drupalcafe.com http://icarda2.benale.net 22 icarda2.0 :: prototype