1. Tools of Public Relations Communicating Public Relations

2. Communication strategy Inform – To inform internal and external publics about actions taken. Inspire – To persuade public to support and accept action. Instruct – To instruct publics to translate the information into action.

3. Effective communication Credibility –Expertise –Honesty –Competence Charisma –Familiarity –Likeability –Attractiveness Control –Power –Security –Authority Context –Clarity –Timeliness Continuity –Consistency Capability of audience –Understanding –Barriers –Relevance

4. Barriers to communication Physical noise Psychological noise – Emotional distractions Semantic noise – Use of jargon and Different meaning by sender and receiver. Demographic noise – Difference of age, ethnicity, gender etc.

5. Types of communication Organisational Media News media Advertising and promotional media Interpersonal communication

6. Organisational media tactics General Publications Serial publications (Newsletter, bulettin) Stand alone publications (Brochure, flyers, booklet folder, pamphlet etc.) Progress report (annual, quarterly, research report) Direct mail Memo Letter (appeal letter, Marketing Letter) Invitation Catalog (retail, full line, B2B) Miscellaneous Print Media

7. Organisational media tactics Audio Media Telephone Recorded Information Voice mail Toll free line Dial a message Visual Media Demo Video Videoconference Digital media Presentations E- mail Newsgroups Websites Webcasts Podcasts Touchscreen kiosks

8. News media Direct news material Fact sheets Event listings Interview notices Press releases Features (biography, history, backgrounders, information piece etc.) Audio news release Video news release Photos and captions Media Kits Opinion Material Letter to the editor Guest editorial Interactive News opportunities Studio interviews Conferences

9. Advertising and promotional tactics Print Media Magazine advertising (Centre spread, advertorial, breakout ads) Newspaper advertising (Display and classifieds) Directory advertising Electronic media advertising Television and Cable TV commercials (spots, infommercials, ribbon ads) Radio commercial (spots, guest on shows, awareness campaigns) Digital advertising (E mails, Websites, social networking sites, Mobile phones)

10. Advertising and promotional tactics Outdoor advertising Posters Billboards/hoardings Signs (Neons, Digital) Supermarket advertising Supermarket display Transit advertising (bus signs, car cards, posters in airports, train stations, mobile billboards) Aerial advertising (banners, skywrting) Inflatables. Promotional Items Colthing Office accessory Home accessory Ambient advertising

11. Interpersonal communication Organisational Plant tour Open house Test drive Trial Free taraining Sneak preview Premiere performance Door to door canvassing In home demonstration Lobbying with the govt Information exchange Formal/Educational Gathering (convention, convocation, conclave, conference, seminar, workshop, Panel discussion debates etc.) Exhibition and trade shows Meeting (AGM, stockholders meeting, community meetings) Rallies, March, boycott Speech (orientation, guest lecture, address, etc.)

12. Sponsored/Special events Civic events (Fair, festival, carnival, circus, parades) Sports and games (Marathons, runs, matches, sports meet etc.) Contests (Science fairs, spelling bees, Beauty pageants, talent hunt, etc.) Progress oriented event (dedication, grand opening, launching, foundation stone laying ceremony etc.) Historic commemoration (Founder’s day, anniversary, centenary) Social events (Luncheons, banquets, gala parties, fashion shows etc.) Artistic events (Concerts, Musical tours, recital, play, film festivals, art shows, Photo exhibit, dance shows etc.) Fundraising events (fundraiser dinners, auction, treasure hunt, donor felicitations etc.)