1. @VictoriaHarres @PRNewswire #PRNewswire PR In Real Time From Publicity to True ‘Public’ Relations Victoria Harres | PR Newswire @VictoriaHarres @PRNewswire #PRNewswire

2. @VictoriaHarres @PRNewswire #PRNewswire What we’ll cover: Publicity to ‘Public’ Relations Engaged Media Relations Working your content in Web 2.0 Crisis management in real-time @VictoriaHarres @PRNewswire #PRNewswire

3. @VictoriaHarres @PRNewswire #PRNewswire Publicity

4. @VictoriaHarres @PRNewswire #PRNewswire Journalist’s point of view… @VictoriaHarres @PRNewswire #PRNewswire

5. @VictoriaHarres @PRNewswire #PRNewswire Image credit: http://minnesota.publicradio.org/collections/special/columns/news_cut/content_images/press_corps_1.jpghttp://minnesota.publicradio.org/collections/special/columns/news_cut/content_images/press_corps_1.jpg The media patiently awaits our news... @VictoriaHarres @PRNewswire #PRNewswire

6. @VictoriaHarres @PRNewswire #PRNewswire NOT http://www.exclusivemovienews.com/2008/01/14/headline-writers-at-lost-for-puns-for-upcoming-cloverfield-reviews/ @VictoriaHarres @PRNewswire #PRNewswire

7. @VictoriaHarres @PRNewswire #PRNewswire Web 2.0 unlocks unique opportunities

8. @VictoriaHarres @PRNewswire #PRNewswire Find journalists and bloggers on social networks that matter to your goals. Listen and learn. Connect and pay attention Be useful in an unselfish manner. Audience relations

9. @VictoriaHarres @PRNewswire #PRNewswire Engage influencers Probably not her.

10. @VictoriaHarres @PRNewswire #PRNewswire Influencers Could be Your Customers

11. @VictoriaHarres @PRNewswire #PRNewswire Listen!

12. @VictoriaHarres @PRNewswire #PRNewswire Press Releases Write tweetable headlines. Use anchor text with links that lead back to your site! Keywords, keywords, and keywords… Optimize for search. Include sharable multimedia.

13. @VictoriaHarres @PRNewswire #PRNewswire Press releases More Multimedia = More Views

14. @VictoriaHarres @PRNewswire #PRNewswire Multimedia releases have double the shelf life of text releases.

15. @VictoriaHarres @PRNewswire #PRNewswire Make it Sharable! @VictoriaHarres @PRNewswire #PRNewswire

16. @VictoriaHarres @PRNewswire #PRNewswire Remember Mom said “Share!” @VictoriaHarres @PRNewswire #PRNewswire

17. @VictoriaHarres @PRNewswire #PRNewswire Quotes Stats Photos Video Slides Audio Break it down for sharing…

18. @VictoriaHarres @PRNewswire #PRNewswire @VictoriaHarres @PRNewswire #PRNewswire

19. @VictoriaHarres @PRNewswire #PRNewswire Humanize the brand… with a gorilla?

20. @VictoriaHarres @PRNewswire #PRNewswire Optimize content for search!

21. @VictoriaHarres @PRNewswire #PRNewswire Communication must happen in real-time! Crisis circa Web 2.0

22. @VictoriaHarres @PRNewswire #PRNewswire A challenging road to a welcome tweet…

23. @VictoriaHarres @PRNewswire #PRNewswire tools oneforty.com/PRNewswire/pr-toolkit

24. @VictoriaHarres @PRNewswire #PRNewswire Resources Live Google Doc: Resources for Social Business http://bitly.com/nNPo5F

25. @VictoriaHarres @PRNewswire #PRNewswire Inspect your audience frequently! Credit: Universal Pictures image of Alfred Hitchcock promoting the film The Birds.

26. @VictoriaHarres @PRNewswire #PRNewswire Takeaways: Research and listen. Engage your true influencers. Be a good social citizen. Humanize the brand! Make your content super sharable. Communicate and act in real time. @VictoriaHarres @PRNewswire #PRNewswire

27. @VictoriaHarres @PRNewswire #PRNewswire Victoria Harres victoria.harres@prnewswire.com @PRNewswire @VictoriaHarres #prnewswire