1. Digital Value Chain

2. Computer Aided Applications
CAD – Computer Aided Drafting
CAD – Computer Aided Design
CAID – Computer Aided Industrial Design
CAE – Computer Aided Engineering
CAM – Computer Aided Manufacturing

3. Product Innovation Process
Ideation
Development
Prototyping
Tooling
Production

4. Design Realisation Technologies
Ideation
Development
Prototyping
Tooling
Production 3D
Scanning
Freeform
Digital
Sculpting
Rapid
Prototyping
CNC
Machining,
Rapid
Tooling
Injection
Moulding,
Casting,
Forming

5. Haptic Digital Sculpting
Sculpts and tugs naturally
Precise control provided by force feedback
Voxel representation internally
Supports colour STL definition

6. Rapid Prototyping Convert CAD model into layers of constant thickness
Create the physical prototype layer by layer beginning from the bottom

7. CNC Machining CAM applications generates machine control codes
Codes feed into on-board computer and drive servo motors
Available for almost all types of machine

8. Rapid Tooling Laser sintering of metal powders using no binder
The pressed powder particles fuse together, forming metallurgical bonds
Uses for parts as well as injection moulds

9. Design Implication
Digital technologies have accelerated product design
New tools expand the application of digital technologies
Consolidation of platforms and the emergence of polygon based tools break down the digital barrier
More than one data path available
Data is valuable resources

10. Producer and Consumer of Data
Identify the data producer and consumer in your trade
Characters originated from toys, film characters, game characters, etc. and propagate to other trades
Independent characters (avators) are over the horizon
Exponential growth in number of 3D artists

11. Design as Data Stream Identify the value of your data
Increase form authenticity
Surface geometry preserved
Maintain design quality
Not subjected to individuals interpretation
Speed increase
Workload can be divided
Time to re-built model minimized
Prototyping at any point on the development time-line

12. Flow of Data

13. Birth and Death of Data Identify break points in your data
Integrate with e-Commerce solution
Generate 3D model for web store directly
Marketing and promotion before tooling completed
‘Design your own toy’ solution
End-user configurable toys
‘One of a kind’ collectables
3D Portrait

14. The emergence of polygon
Identify the most natural representation for your design
STL becomes the de facto standard for on-line 3D collaboration
Native polygon model editor more powerful
10 out of 12 new tools relate to polygon-based design
Multi-media friendly
AI application friendly

15. Data structure Identify structures in your data
Data structure varies between applications
Small textures represented by mapping animation
Polygon sub-division in rendering
Definition of surface normals
Feature scaling control in RP
Motion specific requirements for product design
Definition of colour across platforms

16. Conclusion Where is the bulk of your data? Where is it from?
Where will it go to?
Are you ‘data efficient’?
Is it possible to achieve Source Data Automation?