1. Bölgesel Rekabet Edebilirlik Operasyonel Programı’nın Uygulanması için Kurumsal Kapasitenin Oluşturulmasına Yönelik Teknik Yardım Technical Assistance on Institutional Building for the Implementation of RCOP in Turkey This project is co-financed by the European Union and the Republic of Turkey COMMUNICATION AND VISIBILITY Beyza COŞKUN 18.04.2013 Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

2. Topics PART 1- Visibility&Communication Why visibility? What is visibility? Communication Strategy Communication tools and channels Communication Networks Best Practises PART 2- EU Visibility Rules EU Visibility Rules Samples Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

3. PART1

4. Why visibility? According to the Operational Aggrement, Article 11 says that: “ERA will comply with the rules and principles that are stated in the “COMMUNICATION AND VISIBILITY MANUAL FOR EUROPEAN UNION EXTERNAL ACTIONS” in all written/printed/visual materials related to its operation.” Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

5. NOBODY WILL KNOW UNLESS YOU TELL THEM! THE WORK DONE IS REMEMBERED DIFFERENCE MADE/ ACHIEVED IS KNOWN WHO DOES THE WORK IS REMEMBERED THE WORK DONE IS REMEMBERED DIFFERENCE MADE/ ACHIEVED IS KNOWN WHO DOES THE WORK IS REMEMBERED OUR WORK IS KNOWN OUR WORK IS UNDERSTOOD WHO DOES THE WORK IS KNOWN OUR WORK IS KNOWN OUR WORK IS UNDERSTOOD WHO DOES THE WORK IS KNOWN Why visibility? Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

6. VisibilityRules Visibility Rules What is visibility? Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

7. All communication activities will be closely coordinated with the stakeholders and jointly executed. Therefore, it requires a STRATEGY and a PLAN to implement. It is also important to discuss the development of a communication strategy thoroughly with the related parties, consultant, ERA, CA, EUD and other stakeholders allowing to pool all necessary information about their purposes, goals, ideas, human resources, plans, critiques and suggestions. Communication Strategy Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

8. APPROPRITE FOR AUDIENCE TIMELY FOCUS ON CORRECT INFORMATION INPUT(FINANCIAL AND HR) OUTPUT (IMPACT) BALANCE APPROPRITE FOR AUDIENCE TIMELY FOCUS ON CORRECT INFORMATION INPUT(FINANCIAL AND HR) OUTPUT (IMPACT) BALANCE HOW DO YOU DECIDE ON THE APPROPRIATE VISIBILITY ? Communication Strategy WHICH MESSAGE  WHOM Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

9. PEOPLE WHO ARE IN THE FIELD OF PROJECT DECISION MAKERS IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE REGION OF PROJECT MEDIA END BENEFICIARIES GENERAL PUBLIC IN THE PROJECT REGION PEOPLE WHO ARE IN THE FIELD OF PROJECT DECISION MAKERS IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE FIELD OF PROJECT INFLUENTIAL PEOPLE IN THE REGION OF PROJECT MEDIA END BENEFICIARIES GENERAL PUBLIC IN THE PROJECT REGION TARGET AUDIENCE Communication Strategy PROJECT, REGION, TARGET GROUP : NOBODY KNOWS BETTER THAN YOU DO ! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

10. OBJECTIVE TARGET AUDIENCE KEY MESSAGES ACTIVITIES COMMUNICATION TOOLS AND CHANNELS EVALUATION RESOURCES FINANCIAL HUMAN RESOURCES OBJECTIVE TARGET AUDIENCE KEY MESSAGES ACTIVITIES COMMUNICATION TOOLS AND CHANNELS EVALUATION RESOURCES FINANCIAL HUMAN RESOURCES COMMUNICATION AND VISIBILITY PLAN Communication Strategy An annual activity plan for the project can be made ! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

11. COMMUNICATION TOOLS AND CHANNELS TYPESDETAILS OFFLINEBrochures, flyers, information packs, posters, books/booklets, guidelines, bulletins, other printed materials, spot films, reports, research findings, invitations ONLINEWebsites, networking platforms, portals, blogs, social media tools, spot films, e-bulletins, EVENTS/PUBLIC RELATIONSTrainings, seminars, conferences, launches, closing activities, info days, information campaigns, road shows, sponsorship, success stories, exhibitions, MEDIAPress bulletins, press conferences, press visits, exclusive interviews, press packs, press pages on website, PAIDOutdoor, TV spots, radio spots, newspaper/ magazine adds, guerrilla marketing, direct marketing, impressions, Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

12. TYPESDETAILS EVENTSPromotion/ display panels, banner, flags, table flags, stage/ podium decors/ signage/ nametags/ programmes/ event kits, presentations, promotional films PERMANENTCommemorative Plaques, supply, vehicle and equipment labels, PROMOTIONAL MATERIALS Pen, notebook, t-shirt- caps, bags, mugs, calendar, folders, COMMUNICATION TOOLS AND CHANNELS  Please see the Templates for «Communication Products» in Communication and Visibility Manual, Annex 3, starts at page 33. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

13. QUESTIONS?

14. YOUR SUCCESS IS OP’S SUCCESS! Communication Networks COMMUNICATION TEAM Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Who is responsible for publicity issues? Close coordinadination with CA (Implementation Division+ Publicity Division) Increase capacity of this team with Technical Assistance Use communication channels for keeping information up- to-date Who is responsible for publicity issues? Close coordinadination with CA (Implementation Division+ Publicity Division) Increase capacity of this team with Technical Assistance Use communication channels for keeping information up- to-date

15. Establishing a network between similar projects Establishing a network in the same region Close coordination with Govenors, NGOs,SMEs, wide public in the region Establishing a network between similar projects Establishing a network in the same region Close coordination with Govenors, NGOs,SMEs, wide public in the region NOBODY WILL KNOW UNLESS YOU TELL THEM! Communication Networks COMMUNICATION TEAM Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

16. Communication Networks Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology EU Information Network (Totally 39 provinces) EU Info Centers EU Documentation Centers EU Info corners http://www.abbilgi.info.tr/tr/ EU Information Network (Totally 39 provinces) EU Info Centers EU Documentation Centers EU Info corners http://www.abbilgi.info.tr/tr/

17. BEST PRACTICES PROMOTING YOUR PROJECT “AYŞE TEYZE” AND “MEHMET AMCA” COULD UNDERSTAND WHAT YOU’RE TRYING TO SAY! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Try to obey Public Relations hints as much as possible Do not use too technical titles for the visibility materials Use nicknames for projects if possible “ARIM BALIM PETEĞİM” Visibility materials are not technical progress reports Try to obey Public Relations hints as much as possible Do not use too technical titles for the visibility materials Use nicknames for projects if possible “ARIM BALIM PETEĞİM” Visibility materials are not technical progress reports

18. BEST PRACTICES PROMOTING YOUR PROJECT “WHAT IS THE USE OF THE PROJECT TO ME? Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Higlight the success stories Human perspective of the project What changes are expexted with the project? Higlight the success stories Human perspective of the project What changes are expexted with the project?

19. BEST PRACTICES EVENT MANAGEMENT OUTSOURCE TO PROFESSIONALS BUT COORDINATE EACH STEP YOURSELF ! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Prepare and distribute information for participants. Prepare the venue (banner, posters, etc) according to the format of sessions. Provide professional translators (English-Turkish, Turkish- English). Provide a conference secretariat that will and provide logistical and organizational support to speakers and participants from registration till departure. Prepare and distribute information for participants. Prepare the venue (banner, posters, etc) according to the format of sessions. Provide professional translators (English-Turkish, Turkish- English). Provide a conference secretariat that will and provide logistical and organizational support to speakers and participants from registration till departure.

20. BEST PRACTICES EVENT MANAGEMENT CLOSE COORDINATION WITH CONTRACTING AUTHORITY IS A MUST Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Ensure availability and distribution of promotion materials (brochures, leaflets, posters, DVD etc.). Provide support to media contacts and co-operation partners. Contact the Implementation Division of the RCP-CID before the event. Get the approval of any material that will be used in the event. Ensure availability and distribution of promotion materials (brochures, leaflets, posters, DVD etc.). Provide support to media contacts and co-operation partners. Contact the Implementation Division of the RCP-CID before the event. Get the approval of any material that will be used in the event.

21. BEST PRACTICES EVENT MANAGEMENT INFORM THE INVITEES BEFOREHAND ! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Keep informed the members of the Member of Parliament of your region Try to involve well-known people, Politicals, celebrities to your events Pay attention to national protocol rules Keep informed the members of the Member of Parliament of your region Try to involve well-known people, Politicals, celebrities to your events Pay attention to national protocol rules

22. BEST PRACTICES RELATION WITH PUBLIC AND MEDIA CONDUCT GOOD RELATIONS WITH LOCAL MEDIA ! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Promote the upcoming event and reporting on its outcomes on the project website, social media, through the networks of the beneficiaries (e.g. newsletters). Prepare and provide a press package before and after the event. Prepare a documentation to be shared with participants and media and the public via the webpage and mailings. Promote the upcoming event and reporting on its outcomes on the project website, social media, through the networks of the beneficiaries (e.g. newsletters). Prepare and provide a press package before and after the event. Prepare a documentation to be shared with participants and media and the public via the webpage and mailings.

23. Visibility should be arranged for such activities. Where possible a representative from EU Delegation should be invited. Press should be provided with solid and positive information on project outcomes and outputs, objectives and tangible results. Where possible a member f the Delegation should be invited to the press visits. Visibility should be arranged for such activities. Where possible a representative from EU Delegation should be invited. Press should be provided with solid and positive information on project outcomes and outputs, objectives and tangible results. Where possible a member f the Delegation should be invited to the press visits. In addition to disseminating press bulletins, you may consider to run press meetings or conferences and press visits to sites as a PR tool. To be able to do that, you should forsee these in the communication strategy. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology BEST PRACTICES RELATION WITH PUBLIC AND MEDIA

24. BEST PRACTICES RELATION WITH PUBLIC AND MEDIA ESTABLISH A WEBSITE IF YOU’LL KEEP IT UP TO DATE! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Use the website as an information platform with special media section to: publish announcements/news via the website upload press releases on the website upload press packages create of a series of “invited columns” as blogs from opinion leaders, etc. Use the website as an information platform with special media section to: publish announcements/news via the website upload press releases on the website upload press packages create of a series of “invited columns” as blogs from opinion leaders, etc.

25. PART2 EUROPEAN UNION

26. 1. EU Communication & Visibility Manual (revised version, 2010) http://ec.europa.eu/europeaid/work/vi sibility/documents/communication_an d_visibility_manual_en.pdf 2. Complement to the Communication and Visibility Manual for European Union External Actions - EU-funded Projects in Turkey under the Decentralised Implementation System (DIS) EU Visibility Guidelines Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology http://www.avrupa.info.tr/fileadmin/Cont ent/Downloads/PDF/VisibilityGuideline s_Oct11_EN.pdf https://ipa.sanayi.gov.tr/Files/Document s/visibilityguidelines_oct1- 08082012155204.pdf http://www.avrupa.info.tr/eu-funding-in- turkey/visibility-guidelines.html

27. VAWY FLAG – PARTNERSHIP LOGO Pantone 485C C: 0 M:95 Y:100 B:0 Pantone 2738C C: 100 M:80 Y:0 B:0 Pantone Yellow C: 0 M:0 Y:100 B:0 THE STILIZED FORMAT OF VAWING TURKISH AND EU FLAGS REFERS TO A DYNAMIC STRUCTURE AND DEMOSNTRATES AN INSTITUTIONAL AND ORGANIC RELATIONSHIP

28. TEXT BELOW LOGO Bu proje Avrupa Birliği ve Tu ̈ rkiye Cumhuriyeti tarafından finanse edilmektedir This project is co-financed by the European Union and the Republic of Turkey VAWY FLAG – PARTNERSHIP LOGO

29. TOP MIDDLE This project is co-financed by the European Union and the Republic of Turkey VAWY FLAG – PARTNERSHIP LOGO- Position

30. 1. EU Turkey flag together on information materials 2. When used separately during events EU and Turkey flags at least double size of other logos. At least twice more prominent than other logos and flags. 1. EU Turkey flag together on information materials 2. When used separately during events EU and Turkey flags at least double size of other logos. At least twice more prominent than other logos and flags. This project is co-financed by the European Union and the Republic of Turkey VAWY FLAG – PARTNERSHIP LOGO- Size

31. PARTS EXCEPT FOR TURKISH FLAG IS 100 % BLACK TURKISH FLAG 75 % BLACK This project is co-financed by the European Union and the Republic of Turkey Pantone Black %75 C: 0 M:0 Y:0 B:75 Pantone Black %100 C: 0 M:0 Y:0 B:100 VAWY FLAG – PARTNERSHIP LOGO- Mono Color

32. VAWY FLAG – DON’Ts

33. CORPORATE FONT Where there is a commercial and design issue, different fonts may be preferred by the designer! Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology ARIAL – REGULAR

34. PRINTED MATERIALS OVERVIEW All printed materials should also be electronically available through website Printed materials should be designed in line with target audience requirements Content of such materials should focus on project objectives, outcomes and impact created not on how the project is being implemented. Where possible photographs of end beneficiaries should be preferred Materials should have a life cycle determined prior to production Number of print copies should be identified in line with the number of audience targeted OVERVIEW All printed materials should also be electronically available through website Printed materials should be designed in line with target audience requirements Content of such materials should focus on project objectives, outcomes and impact created not on how the project is being implemented. Where possible photographs of end beneficiaries should be preferred Materials should have a life cycle determined prior to production Number of print copies should be identified in line with the number of audience targeted Brochures, flyers, posters, books/booklets, guidelines, bulletins, other printed materials, reports, invitations Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

35. PRINTED MATERIALS COVER OR FRONT PAGE Wavy Flag Text underneath the logo Contracting Authority, Implementing Body, Partners and Project logos if there is any. Project info – Name/ Place of implementation / implementing body BACK COVER AND INNER COVER Disclaimer Contact Details (name, address, phone, fax, email, web address) INNER PAGES If bound, no need to repeat the logos. COVER OR FRONT PAGE Wavy Flag Text underneath the logo Contracting Authority, Implementing Body, Partners and Project logos if there is any. Project info – Name/ Place of implementation / implementing body BACK COVER AND INNER COVER Disclaimer Contact Details (name, address, phone, fax, email, web address) INNER PAGES If bound, no need to repeat the logos. Brochures, leaflets, flyers, book / booklets, guidelines, bulletins, reports Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

36. PRINTED MATERIALS FRONT PAGE- BACK COVER

37. PRINTED MATERIALS FRONT PAGE SAMPLE Bu proje Avrupa Birliği ve Tu ̈ rkiye Cumhuriyeti tarafından finanse edilmektedir LOGO İLK ADIMDA ELİMİ TUT PROJESİ ŞANLIURFA

38. PRINTED MATERIALS BACK COVER Bu proje Avrupa Birliği ve Tu ̈ rkiye Cumhuriyeti tarafından finanse edilmektedir Bu proje Avrupa Birliği ve Türkiye Cumhuriyeti tarafından finanse edilmekte olup, İstanbul Sanayi ve Ticaret Odası tarafından yürütülmektedir. Bu projenin sözleşme makamı Merkezi Finans ve İhale Birimidir. Bu broşür Avrupa Birliğinin desteğiyle hazırlanmıştır. Broşürün içeriğinden yalnızca İstanbul Sanayi ve Ticaret Odası sorumlu olup, herhangi bir şekilde Avrupa Birliğinin görüşlerini yansıttığı şeklinde yorumlanamaz. İSTANBUL SANAYİ VE TİCARET ODASI BANKALAR SOKAK ATLAS PASAJI KAT 2 NO 14 BEYOĞLU / İSTANBUL T 212 344 44 44 F 212 344 44 45 info@sanayi.org.tr www.ilkadimda.org.tr

39. DISCLAIMER “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of and can in no way be taken to reflect the views of the European Union.” “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of and can in no way be taken to reflect the views of the European Union.” Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Bu yayın Avrupa Birliği desteği ile hazırlanmıştır. Bu yayın içeriğinin sorumluluğu tamamıyla > aittir ve hiç bir şekilde AB’nin görüşlerini yansıtmaz

40. PRINTED MATERIALS CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners and Project’s logo if there are any Slogan Project info What is being announced Contact details Application details if required CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners and Project’s logo if there are any Slogan Project info What is being announced Contact details Application details if required Posters Designed in line with project content or activity topic Produced for annoucements and campaigns Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

41. PRINTED MATERIALS POSTERS FOR ANNOUNCEMENT Short life Attractive Inviting Directing POSTERS FOR ANNOUNCEMENT Short life Attractive Inviting Directing REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if there are any Slogan – if there is one REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if there are any Slogan – if there is one Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

43. Regional Competitiveness Operational Programme Coordination and Implementation Directorate

45. PRINTED MATERIALS POSTERS FOR CAMPAIGNING A CAUSE Longer Life As a set Attractive Inviting to look and read Directing REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if there are any Key message Slogan if there is one POSTERS FOR CAMPAIGNING A CAUSE Longer Life As a set Attractive Inviting to look and read Directing REQUIRED CONTENT Wavy flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo if there are any Key message Slogan if there is one Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

48. PRINTED MATERIALS CONTENT Wavy Flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo, and slogan if there are any Info on Activity (date, time, venue) Project info Invitation text Programme RSVP CONTENT Wavy Flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo, and slogan if there are any Info on Activity (date, time, venue) Project info Invitation text Programme RSVP INVITATIONS To increase participation to activities and create a visibility across target audience Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

54. WEB SITE OVERVIEW Should have an objective to inform Purified from technical language User-friendly design Compatible with visibility rules Up to date Responding to the information needs of different target audience segments Direting visitors to the correct programme / project information OVERVIEW Should have an objective to inform Purified from technical language User-friendly design Compatible with visibility rules Up to date Responding to the information needs of different target audience segments Direting visitors to the correct programme / project information A key communication tool for longer term projects and programmes Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

55. WEB SITE OVERVIEW Wavy Flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo and slogan if there are any Project Info Links to EU Delegation, umbrella programme and other related institutions Press pages Contact details Disclaimer Copyright OVERVIEW Wavy Flag Text below flag Contracting Authority, Implementing Body, Partners’ and Project logo and slogan if there are any Project Info Links to EU Delegation, umbrella programme and other related institutions Press pages Contact details Disclaimer Copyright Should be coherent and consistent with other communication tools and materials. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

59. PROMOTIONAL FILMS Can be produced if specified under communication strategy and in action plan. 1. HIGH COST: Through a production company 2. LOW COST: Through design companies to be broadcasted over internet 3. NO COST: Produced from power point presentations REQUIRED CONTENT The first or the last scene of the promotional film should have the following: Wavy flag Text below flags Contracting Authority, Implementing Body, Partners’ and Project logo and slogan if there are any Project name Website Telephone number Copyright REQUIRED CONTENT The first or the last scene of the promotional film should have the following: Wavy flag Text below flags Contracting Authority, Implementing Body, Partners’ and Project logo and slogan if there are any Project name Website Telephone number Copyright Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

60. PRESS BULLETINS REQUIRED CONTENT Wavy Flag Text below logo Amount of financial assistance Project name and general info Date Quotes Contact Details REQUIRED CONTENT Wavy Flag Text below logo Amount of financial assistance Project name and general info Date Quotes Contact Details Each project should have at least 1 press release issued at the launch. Should not be longer than an A4. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

61. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

62. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

63. DISPLAY PANELS SPECIFICATION Size and number of copies should be in line with the size of the project. Should be visible and easy to understand. Should be placed at the start of the project and should stay until 6 months after the completion of the work. Wavy flag should be visible and should have a prominent size at least double to the other logos. This project is funded by the EU. Logo, implementing partner: Contractor logo, start and end date of work should be indicated. SPECIFICATION Size and number of copies should be in line with the size of the project. Should be visible and easy to understand. Should be placed at the start of the project and should stay until 6 months after the completion of the work. Wavy flag should be visible and should have a prominent size at least double to the other logos. This project is funded by the EU. Logo, implementing partner: Contractor logo, start and end date of work should be indicated. Infrastructure-related actions funded by the EU should have a display panel which demonstrates project related info and EU financial aid. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

66. COMMEMORATIVE PLAQUES SPECIFICATIONS Should be ready at the opening ceremony. Should be placed at a visible position. Should be permanent, should not be removed. Wavy flag should be placed visible at the top and twice as prominent to the other logos. May indicate the year opened. “This (name of the structure) was funded by the European Union.” Or “This school was renovated with the assistance of the European Union.” SPECIFICATIONS Should be ready at the opening ceremony. Should be placed at a visible position. Should be permanent, should not be removed. Wavy flag should be placed visible at the top and twice as prominent to the other logos. May indicate the year opened. “This (name of the structure) was funded by the European Union.” Or “This school was renovated with the assistance of the European Union.” Permanent commemorative plaques are an effective way of acknowledging the involvement of the EU in the construction or planning of permanent structures such as houses, clinics, factories, institutions, training centres, roads, bridges, public artwork etc. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

67. This fountain was restored by the European Union. 2012 SULTAN AHMET FOUNTAIN

69. VEHICLES AND EQUIPMENT SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Contractor and partner logos may also be used. Should be placed visible and legible on vehicles. “Provided with the support of the EU.” SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Contractor and partner logos may also be used. Should be placed visible and legible on vehicles. “Provided with the support of the EU.” Any vehicle used in an EU-funded action should be clearly identified and have visibility materials placed on it. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

71. EQUIPMENT SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Contractor and partner logos may also be used. Should be in Turkish and in English. A fix-asset number should be given. “Provided with the support of the EU.” SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Contractor and partner logos may also be used. Should be in Turkish and in English. A fix-asset number should be given. “Provided with the support of the EU.” Any supplies or equipment delivered under an EU-funded action should be clearly identified and should be labelled to display the EU support. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

72. Purchased within the framework of EU-funded “xxxxxxxxxx PROJECT” Avrupa Birli ğ i fonlarıyla yürütülen xxxxxxx Projesi kapsamında satın alınmı ş tır Fixed asset / Demirbaş No: (1,2 gibi)

73. VISIBILITY MATERIALS FOR EVENTS SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Text below the logo Other logos should be placed below the wavy flag Project / Programme name and the title of the event should be visible in the centre. Could be produced from plastic, fabric, furniture construction. Should be placed within the event venue and at the external face of the venue. Could be reflected electronically at the back of the stage. SPECIFICATIONS Wavy flag should be placed visible and twice as prominent to the other logos. Text below the logo Other logos should be placed below the wavy flag Project / Programme name and the title of the event should be visible in the centre. Could be produced from plastic, fabric, furniture construction. Should be placed within the event venue and at the external face of the venue. Could be reflected electronically at the back of the stage. To ensure visibility at events financed by the EU, banners, flags, stage decor and signage is used. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

78. Flags At events funded by the EU, flags of EU, Turkey, administrating authority or the project should be used together. Table flags of at least three (EU, Turkey and Project or the administrating authority) should be placed at tables during activities such as meetings, conferences, panels, dinners, receptions etc. USAGE On EU flag stars should be centered and the star in the top middle should be facing upwards. Hanging order should be as follows: EU flag left, Turkish flag right and other flags in the middle. Flags should be ironed and in good condition Such flags could be used out-door as long as the weather conditions allow. USAGE On EU flag stars should be centered and the star in the top middle should be facing upwards. Hanging order should be as follows: EU flag left, Turkish flag right and other flags in the middle. Flags should be ironed and in good condition Such flags could be used out-door as long as the weather conditions allow. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

80. PROMOTIONAL MATERIALS If specified in the Communication Strategy, promotional materials that are in line with programme topic, target audience and the scope of the project. SPECIFICATIONS Wavy flag and EU support should be visible as much as the size of the promotional materials allow. On materials with small surface, only the Wavy flag should be preferred. If other logos used, the wavy flags should be twice as prominent. On some materials, only the wavy fag and name of the project or programme will be satisfactory. All promotional materials should have a distribution plan. SPECIFICATIONS Wavy flag and EU support should be visible as much as the size of the promotional materials allow. On materials with small surface, only the Wavy flag should be preferred. If other logos used, the wavy flags should be twice as prominent. On some materials, only the wavy fag and name of the project or programme will be satisfactory. All promotional materials should have a distribution plan. Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

82. Photographs Photographs showing the progress of all actions should be taken where appropriate to document the progress of actions and events related to these (their launch, visits by EU officials, and so on) so that they can be used in communication material. SUGGESTIONS If the project implementation allows, a professional photographer should be hired. Photographs should focus on the result and the impact of the action. Photographs used in communication materials should support the information give. Photographs should focus on end beneficiaries rather than implementing authorities as much as possible. As a general rule, digital photography is suggested. This allow easy archiving and usage on electronic communication tools. The photographs used in printed materials should be at least 300 dpi. http://www.avrupa.info.tr/fileadmin/Content/publications/en/Photograp hHandbook_en.pdf SUGGESTIONS If the project implementation allows, a professional photographer should be hired. Photographs should focus on the result and the impact of the action. Photographs used in communication materials should support the information give. Photographs should focus on end beneficiaries rather than implementing authorities as much as possible. As a general rule, digital photography is suggested. This allow easy archiving and usage on electronic communication tools. The photographs used in printed materials should be at least 300 dpi. http://www.avrupa.info.tr/fileadmin/Content/publications/en/Photograp hHandbook_en.pdf Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology

83. This project is co-financed by the European Union and the Republic of Turkey Regional Competitiveness Operational Programme Coordination and Implementation Directorate Ministry of Science, Industry and Technology Wish you Success ! For further information: Beyza COŞKUN Publicity Division 312-201 69 46 beyza.coskun@sanayi.gov.tr