2. 6:30am : Sue’s smart phone wakes her up 34% of 18-34 year olds make Facebook the first thing they do when they wake up* 7:30am : Sue is listening to her favorite Clear Channel Radio Station on her way to work Clear Channel San Diego Reaches a total of 1,052,800 consumers every morning ** 8am : Sue logs onto her computer and launches iHeart Radio Clear Channel San Diego Reachs a total of 358,964 consumers monthly via iHeart Radio** 9am : Sue Checks her Facebook for the second time today Nielson says that consumers spend a minimum of 5 ½ hours on social networking sites per day*^ 11am : Sue checks Facebook to see where to eat lunch 31% of consumers say they check retailers Facebook fan pages before going to their store. Almost twice the number from 2009.*** Noon : Sue gets back into her car Clear Channel San Diego Reaches a total of 1,420,500 midday consumers** Sue has chosen a restaurant based on peer recommendations she found on Facebook 2pm : Back at work, back on Facebook Sue uses Facebook to communicate with her parents and friends 57% say they talk to people more on facebook than face to face. 124% growth w/ 65+ users.*^ 4pm : Sue is back on Facebook. She will update her status and see what her friends are doing tonight. Remember, Sue will spend on average 5 ½ hours on social networking site per day.^* 4:30pm : Sue is getting ready to go home. She logs off iHeart radio, facebook and her twitter account. 5pm : Sue heads home from work Clear Channel San Diego Reaches 1,531,200 consumers when they are at the point of purchase**. What to eat? What should I do tonight? 6:30pm : Sue arrives at home. Sue posts what show she is watching, comments on pictures, plays games, creates an event invitation all on social networking sites. Oxygen Media & Lightspeed Research Facebook Study, **Oct-Aug 2011 Tapscan Web, *** Chickowski, 2010, BI Baseline 30 Fast Facts on Facebook, #12 *^ Wauters, “Facebook Average almost 8 New.., Tech Crunch 2011, ^* Chickowski, 2010, BI Baseline 30 Fast Facts on Facebook, #27 1:30am: Sue wakes up and checks her Facebook. 21% check Facebook in the middle of the night*