1. Getting Down to Business Jeff Graveline, JD, MLIS Reference Librarian for Business, Mervyn H. Sterne Library Basic Company Research

2. Public v. Private Domestic v. Foreign Parent v. Subsidiary Subsidiary v. Division Initial Questions Company v. Brand

3. Important SEC Filings 10-K DEF 14A 8-K 10-Q

4. SWOT Analysis Strengths Weaknesses Opportunities Threats

5. What are you looking for? Analyst reports Annual reports Auditor info / compensation Business description Company history Competitors Conference Calls Corporate governance Division & Units Earnings Executive compensation Executive biographies Executive perks Financials IPO materials Litigation Market cap Market share Marketing strategies / plans Mergers & Acquisitions News (about the company) Press releases Properties Rankings Ratios Sales SEC filings Shareholder lawsuits Stock pricing Subsidiaries & parents SWOT analysis

6. Where to begin? On the web Yahoo! (Finance) Google (Finance) Morningstar SeekingAlpha Company web sites SEC’s EDGAR system Library databases ABI/INFORM Complete Business & Company Resource Center Business Source Premier LexisNexis Academic Hoovers Company Records Mergent

7. S & P 100 Companies Apple: AAPL Amazon: AMZN American Express: AXP Best Buy: BBY Coca Cola: KO Costco: COST Ford: F Haliburton: HAL Home Depot: HD Nike: NKE Starbucks: SBUX United Parcel Service: UPS Walt Disney: DIS

8. What is the 52-week high stock price for the New York Times (NYT)? Starbucks Question of the Week

9. $ 14.87