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Advisory Panel on Emerging Contaminants September 27, 2012 Outreach and Education Subcommittee Progress Report 2
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Highlights Dr. Kelly Reynolds – Associate Professor UA College of Public Health Naegleria fowleri in the News (GettyImages ) Feeding and attachment structures
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Topics Deadly brain amoeba infects US tap water for the first time (Maggie Fox NBC News) Hexavalent Chromium
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Audiences/Tactics Most FAQs from Customers: What is the hardness of my water? What is the fluoride level in my water? Why is my drinking water cloudy or milky? Why does my skin itch after I take a shower? Why does my water smell like rotten eggs? Customers are not asking about emerging contaminants. They are asking about taste, odor, cloudiness, chlorine, hardness & fluoride.
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Tactics Create two sets of FAQs – Water quality aesthetics – Emerging contaminants Compile uniform answers to address public concerns Create all material in English & Spanish Create “information nuggets” that are multiple audience friendly from white paper and list of emerging microbes
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Success Developed a 12 question survey to evaluate the success of a communications program. Survey reviewed and approved by subcommittee Survey sent out to utilities the last week of August
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Consensus Recommend focusing on Naegleria fowleri as the emerging microbial contaminant in AZ Recommend focusing on hexavalent chromium as the emerging chemical contaminant in AZ
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