1. Website Observation Suggestions Keep it short and simple Games for kids Have animations and bright colors Green-nature Yellow-cheer full and sunny One set of tabs, keep tabs on top Map more visible Less information on the home page Nature texture appearance Too informative! Repetitive Info Long & boring Corporate color scheme Not kid friendly Hierarchy on the web site is too deep NO CALL OF ACTION!!!

2. App Interactive, Engaging & Fun Tour guide of TDG Short & Simple Budget & time constraints Basic App with unlimited additions App buttons (Home, Map, Donations) FREE!!! “$17.6 Billion The amount of money saved each year by small businesses using mobile apps, according to a survey by the Small Business & Entrepreneurship Council. “ - Dallas Morning News

3. Observations Unclear target audience Marketing Budget Marketing Budget Advertising Advertising Creating value proposition Creating value proposition Un clear mission Un clear mission no promotional events or campaigns no promotional events or campaigns No collaboration with Fair Park No collaboration with Fair ParkSuggestions Define Target audience and break them down into groups Utilize non profit for advertising, use the current budget toward cost efficient marketing plan Utilize non profit for advertising, use the current budget toward cost efficient marketing plan Fine tune mission, it needs to be clear and precise, in order to implement a productive marketing plan Fine tune mission, it needs to be clear and precise, in order to implement a productive marketing plan create promotions that appeal to audience and collaborate with fair park museums marketing and advertisement create promotions that appeal to audience and collaborate with fair park museums marketing and advertisement