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Published byElfrieda Franklin Modified over 9 years ago
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Crispy Crunchy Crickets!
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Target Market Chocolate Crickets Demographic-Children Aged 4-13 Behavioral- Halloween candy item to buy. Psychographics- People who buy it for jokes, pranks, funny events. Geographic-America, Japan in the cities,
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Product Packaging- rectangular box. Color of box black with pumpkins with crickets on them. Crispy Crunchy Crickets-Annoyingly goodness Products consist of chocolate crickets and Cajun spiced crickets
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Place Joke stores, Dollar stores, Wal Mart, Target, and other retail stores. Located down candy aisle. Popular stores people go which will make product more noticeable and more profitable. Cajun Located down meat aisle
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Promotion 30 second commercial Newspaper add Food Delicacy Magazine Radio Broadcast Internet Billboards Cook Recipe Books
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Pricing Dicounts buy two get one free. $2.50 per box $10.00 per case Cajun spiced $4 per box $15.00 per case
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You’ve Never tasted crickets like ours
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