1. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu SP4 Connection Space & InnoTube ICE 2008 2008-06-25, Location Angelo Marco Luccini INSEAD/CALT marco.luccini@insead.edu

2. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu BUZZWORDS WEB2.0 ENTERPRISE2.0 OPEN INNOVATION GAMING SP4 CONNECTION SPACE – InnoTube – Melodie – Xpertum – Social and Collaborative Web Search

3. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu CoRe: Competence Renewal Diffusion and Resistance Game an Organizational Connection Game Injection of innovation-related competences in a simulated organization populated by virtual characters displaying different forms of resistance connect players to peoples’ (and to their own) resistance to innovation and competence renewal connect to the reality of diffusing new competences in organizational contexts connect to relevant profiles and knowledge assets related to the innovation dimensions and professional area simulated in the game

4. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu MERCI !!!!!!!!!!!! Albert A. Angehrn (albert.angehrn@insead.edu)albert.angehrn@insead.edu A. Marco Luccini (marco.luccini@insead.edu)marco.luccini@insead.edu Centre for Advanced Learning Technologies (CALT) INSEAD –Fontainebleau Campus

5. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 1/4 InnoTube Channel & Game Tool Overview InnoTube is an innovative video-based, YouTube-like, Channel and Profile-related Connection Game. The Channel is a closed environment where profiled users can watch / load their videos (i.e. internal videos – that can be also recorded and uploaded on the fly) or other ones, coming form other sources (e.g. YouTube). The Tool allows to visualise 3 kind of videos (Innovation Awareness, Ideas and Innovators) and to navigate / explore the Network represented by the users, the videos and the related tags and the connections (e.g. ‘has seen’, ‘knows’, ‘has submitted’, ‘is inspired by’, ‘is a version of’) among them via the embedded Network Visualisation and Navigation Tool, NVNT. Idea’s evolution overtime can be monitored by the means of the so-called “Time-Machine”. In addition, in the InnoTube Game a Connection Agent takes care of stimulating users' activities by matching users and ideas profiles and by providing users with suggestions on which video to select. In the game, 2 players are presented with the same video they view in parallel and the goal of the game is to “match” their comments in order to (both) win. Once the players have ended their game they are offered to know each other since they played anonymously. If they accept they will be connected and a new (‘knows’) link will be set and appear in the NVNT. Other agents recommend connections based on similarity (according to video viewing styles and profiles matching) between the users.

6. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 1/4 InnoTube Channel & Game Tool Overview

7. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 1/4 InnoTube Channel & Game Tool Overview

8. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 1/4 InnoTube Channel & Game Tool Overview

9. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 1/4 InnoTube Channel & Game Tool Overview

10. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 2/4 InnoTube Channel & Game Problem Solved Tool Advantages Showing the value of connecting people to people and people to ideas Connection Targets Achieved : browse through and reflect about relevant videos on innovation connect to relevant knowledge assets (i.e. videos) related to the innovation dimension gather annotations related to videos and provide feedback to existing videos provide opportunity to identify relevant Innovation-related Ideas, Innovators and knowledge assets connect with one’s own innovation-related characteristics and positioning connect with other members' innovation- related characteristics and positioning The generation of many ideas from different sources in the process of innovation can be fruitfully supported by InnoTube WEB2.0 approach, i.e. user’s active participation User-friendliness thanks to YouTube-like channel Easy Innovation-related community network navigation & exploration Intuitiveness Engaging profile-matching game for fostering people connecting to people and people to innovation-related videos Recommending connection and similarity agents Innovation ideas evolution overtime via the so- called “Time machine”

11. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 3/4 InnoTube Channel & Game Features and Roles Roles: User Administrator Features for the User: Closed environment (i.e. Sign up-based) YouTube-like channel (3 videos categories: Innovation, Ideas, Innovators) Videos tagging Videos rating Videos annotation (i.e. User‘s comment) Videos uploading (internal & external videos: from file system, online video-recording, YouTube) User profiling User‘s behaviour tracking (logfile) Community) Network Visualisation & Navigation Tool (NVNT) (continues) Features for the User (continued): Connections visualisation & creation: - people to people: User  knows  User; - people to video: User  has submitted / has seen  Video; - video to video: Video  has inspired / is a version of  Video; - video to idea/tag: Video  is related to  Competence/Tag. NVNT search facilities So-called „Time-Machine“ for monitoring network evolution overtime Profile-matching connection game Connection agents (based on ‚similarity‘ and used for recommending Features for the Administrator: Administrative activities (e.g. to delete video or comments, to change category of videos, to change user profiles)

12. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tool Overview 4/4 InnoTube Channel & Game Target Market Base Scenario As a critical mass in terms of ideas (i.e. videos) and participants is needed, deployment of InnoTube is valuable in large organisations As well as communities of distributed people/innovators (e.g. Infonomia in Spain, other Living Labs) Key: IEO = Innovation Experience Opportunity A user is interested in a specific innovation-related topic (e.g. “development of a novel portable music device”) The user puts this info in own InnoTube profile The InnoTube connection agents will be activated and generate suggestions for relevant InnoTube community members and videos to be contacted and seen In case none of the people the user knows are directly knowledgeable about IEOs related to the topic of interest, the user could use the network visualization features to display relationship networks and identify the “shortest path” to a relevant expert The user can see / post comments on videos, and find out who’s most similar to her/him, or to another user too The user can decide to play the game against a player and the connection agents will choose both the best opponent and the best video to see in order to have the opportunity to connect to the game mate eventually, or against the machine only in order to gain further inspiration on the topic only

13. 2008.06.25 ICE 2008 Angelo Marco Luccini www.laboranova.com marco.luccini@insead.edu Tahnk you !!!!!!!!!!!! Albert A. Angehrn (albert.angehrn@insead.edu)albert.angehrn@insead.edu A. Marco Luccini (marco.luccini@insead.edu)marco.luccini@insead.edu Centre for Advanced Learning Technologies (CALT) INSEAD –Fontainebleau Campus