1. School of Law Assumption University of Thailand

2. VISION To be an outstanding business law school in Thailand offering excellent legal education, producing moral and ethical graduates with in-depth knowledge of ASEAN and international business law through experienced and highly qualified faculty members. School of Law Assumption University of Thailand

3. MISSION The School of Law employs a competitively designed curriculum recognized by local and international law communities, excellent academic support activities, and committed, experienced and highly qualified lecturers to provide high quality education and produce well-qualified graduates to serve both the International and ASEAN communities. School of Law Assumption University of Thailand

4. STAKEHOLDERS EXPECTATION FROM LAW SCHOOL 1. Name recognition as an outstanding Business Law School in Thailand. 2. Excellent English communication skills. 3. Information Technology skills. 4. Graduates’ ability to develop and adjust to real life situations. 5. Foundation in good morals and ethics in the legal profession. 6. High quality and experienced teaching members. School of Law Assumption University of Thailand

5. SCHOOL CORE COMPETENCIES AND UNIQUENESS 1. First bilingual Law School in Thailand. 2. Provide a variety of Thai, ASEAN and international business laws. 3. Good combination of full-time and part-time lecturers. 4. Lecturers’ ability to teach in international and Thai programs. 5. Small size classes. School of Law Assumption University of Thailand

7. SCHOOL CORE COMPETENCIES AND UNIQUENESS 6. Widespread recognition and reputation of well- respected alumni. 7. Excellent academic atmosphere and facilities. 8. Activities that promote good morals and ethics in the legal profession. School of Law Assumption University of Thailand

8. SCHOOL BRAND VALUES FEATURE AND ATTRIBUTES Outstanding ASEAN and business law programs English skills Morals and ethics in the legal profession Successful alumni School of Law Assumption University of Thailand

9. SCHOOL BRAND VALUES BENEFITS Professional lawyers in Business Law with English skills Ability to apply IT skills in the legal profession Opportunity for further education and career advancement School of Law Assumption University of Thailand

10. SCHOOL BRAND VALUES Beliefs and values Moral and ethical lawyers Expertise in Business Laws Excellent English skills School of Law Assumption University of Thailand

11. BRAND MESSAGE A rising force in Global Business Law School of Law Assumption University of Thailand