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Mgt 485 Chapter 09 Strategic Planning
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Mgt 485 -9-2 Additional Internet Sites http://www.sls.wau.nl/vlk/pef/cpsm/pairdale.htm http://www.metalworld.com/a/view/0503.html http://www.aimnet.com/~mssm/sy283files/tankersley_p.html http://www.npr.gov/initiati/mfr/managebk.pdf http://www.state.az.us/ospb/StratPlan.html http://www.state.az.us/ospb/planning.html#Handbook http://www.state.az.us/ospb/planning.html#Handbook http://www.rba.co.uk/sources/index.htm http://www.rba.co.uk/sources/index.htm http://www.rba.co.uk/sources/stats.htm http://www.carleton.ca/cifp/ http://www.carleton.ca/cifp/ http://lcweb2.loc.gov/frd/cs/ http://lcweb2.loc.gov/frd/cs/ http://www02.imd.ch/documents/wcy/content/ranking.pdf http://www02.imd.ch/documents/wcy/content/ranking.pdf http://www.hbs.edu/projfinportal/countrydata.htm http://www.hbs.edu/projfinportal/countrydata.htm http://www.eiu.com/ (No-cost registration required) http://www.eiu.com/ http://www.prsgroup.com/commonhtml/methods.html#_Internation al_Country_Risk Very good discussion of risk factors http://www.prsgroup.com/commonhtml/methods.html#_Internation al_Country_Risk http://rob.customer.netspace.net.au/Activities/worldecosurv/world surv.html http://rob.customer.netspace.net.au/Activities/worldecosurv/world surv.html
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Mgt 485 -9-3 International Strategic Planning Strategic Planning: The process of determining an organization’s basic mission and long-term objectives, and then implementing a plan of action for accomplishing this mission and attaining these objectives
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Mgt 485 -9-4 3 Central Management issues Organizational Structure –Authority / Autonomy –Reporting relationships Planning, Measurement, Control schemes Standardization / Adaptation
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Mgt 485 -9-5 The Growing Need For Strategic Planning Examples: Bertelsmann AG Daimler-Chrysler Ford Motors GE Capital Services A giant German book publisher
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Mgt 485 -9-6 Approaches to Formulating and Implementing Strategy Economic Imperative Strategy based on Cost, differentiation, segmentation Political Imperative Country responsive strategies - protect local market niches Quality Imperative TQM - customer focus Administrative Co-ordination Strategic decisions based on individual situations
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Mgt 485 -9-7 Strategic Predispositions Ethnocentric allows the values and interests of the parent company to guide the strategic decisions Polycentric Tailored to suit the cultures of the countries where the MNC operates Regiocentric Leads a firm to try to blend its own interests with those of its subsidiaries on a regional basis Geocentric Tries to integrate a global systems approach to decision making
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Mgt 485 -9-8 Basic elements of strategic planning for international management Environmental Scanning Internal Resource Analysis Strategic Planning GOALS Implementation
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Mgt 485 -9-9 Environmental Scanning Attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business and/or considering setting up operations.
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Mgt 485 -9-10 Internal Resource Analysis Helps the firm to evaluate its current managerial, technical, material, and financial strengths and weaknesses A Key Success Factor (KSF) is a factor that is necessary for a firm to compete effectively in a market niche (defined by the Industry / Market – not the firm!)
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Mgt 485 -9-11 Strategy Implementation Provides goods and services in accord with a plan of action 1. The MNC must decide where to locate operations 2. The MNC must carry out entry and ownership strategies 3. Management must implement functional strategies in areas such as marketing, production, and finance
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Mgt 485 -9-12 Location Considerations for Implementation The Country: ex.) US company invests in Europe, Canada, Japan, Mexico... Specific Locale: ex.) Somewhere easily accessible and desirable
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Mgt 485 -9-13 Ownership and Entry Considerations for Implementation Joint Venture Fully Owned Subsidiary Licensing Franchising Export/Import
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