1. COMM1PCOMM1P Professor Gilbert Cockton, FRSA Leader, Human-Computer Systems Group, School of Computing, Engineering and Technology Project Director, Digital Media Network Web Interaction Design

2. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Aim 1[13]10 To introduce and develop mastery of key principles and techniques for Web Interaction Design Designing Interaction for the Web Interaction = Communication between people and computers, human-control of computers Human-Computer Interaction: Craft & Discipline Design = Explicit decisions, explicit rationales

3. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 What are you expecting from this module? 1[13]15 Write your name on some scrap paper 3 minutes thinking/writing Discussion, learning names - everyone to contribute Interaction designers communicate listen decide convince

4. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Knowledge 1 1[13]30 Contextual Research, Design Guidance, Usability Engineering Who and what is the system for, and why? What options do you have as a design, what makes them suitable? Does the design really meet its objectives? Group Assignment - no free riders!

5. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Knowledge 2 Determinants of User Experience in E-commerce Software Environments How do users use web-sites and the internet? What works and what doesn’t? Specific features: shopping carts etc. Group Assignment- no copying from web!

6. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Knowledge 3 Key Specialist Knowledge Web Interaction Design Accessibility Branding Time-constrained test

7. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Abilities 1 1[13]40 Research context of use Users and Stakeholders Tasks and Acitivities Environments: Physical, Organisational, Cultural Individual Assignment - same format as group assignment

8. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Abilities 2 Web-site Design Rationale credible use of established components Individual Assignment - no copying from web!

9. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Objectives and Assessment: Abilities 3 Evaluation Usability Accessibility Commercial Suitability Individual Assignment - plan your time and start early

10. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Content 1 1[13]50 Human-Computer Interaction for the Web Information Architecture Activity Architecture Navigation Structures Page Layout Design Interaction and Information Presentation Context Research, Usability Engineering

11. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Content 2 Universal Access Difference, not just impairment Physical Cognitive Language Cultural

12. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Content 3 E-Commerce Issues Store Design Branding

13. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Break 1[13]55 10 minutes only Please do be back on time I’ll start regardless of who’s here 3 Questions to Answer - next slide Questionnaire to Fill in for Wednesday hand in then without fail

14. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Why Bother? 1[24]05 Why Does Usability Matter? Why Does Accessibility Matter? Why Does Branding Matter? Start Discussion at 1205/1405

15. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Fundamentals of HCI 1[24]15 Good Design … … demonstrably fits … … its context of use Quality arises in use an unused system has no inherent qualities

16. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Required Activities 1[24]20 Explicit Design, Explicit Rationales Quality Testing Research and Design Grounding No credit or reward will be given for personal opinion your’s or some guru’s - it doesn’t count

17. COMM1PCOMM1P SCET MSc EC/ECA 2001-2002 © Gilbert Cockton 2001 Three HCI Fundamentals Context Design Evaluation You’ll learn about the first and last over the next two weeks they are critical what should a site do? does it do it?