1. RELAY FOR LIFE 2009 TEAM CAPTAINS MEETING

2. TEAM WEBPAGE Click in Team Description Type why your team is relaying To upload photo: –Click browse –Click choose file –Select the image and Save

3. PERSONAL WEBPAGE Sign In Click “Personal Page” Icon

4. What’s Wrong Here?

7. Characteristics of an Unsuccessful Webpage  Outdated Information  Unappealing use of font (size, color, style, etc.)  Not Customized  Not Proof-read  Confusing sidebar Links

8. What Makes It Great?

11. Characteristics of a Great Site  Current Information (Updated Often!)  Smart use of fonts  Customized  Effective use of homepage  Proof-Read  Manageable Sidebar

12. What Is The Best Kept Secret In Online Fundraising?

13. The Secret: MORE EMAILS!!!

14. $9,814,081 745,761 182,380 $34.18 $11.93 4

15. Total raised online in FY08 by College events: $9,814,081 Total number of emails sent by College events (participant emails): 745,761 Total number of participants registered online: 182, 380 Average online gift for college events: $34.18 Average dollars raised online per email sent: $11.93 Average number of emails sent per participant: 4

16. Theoretical (additional) amount raised with each participant sending one more email: $2,175,793.40 Number of emails needed for the online average per participant to equal $100: 9 Theoretical (additional) amount raised with each participant sending ten emails:$13, 054,760.40

17. Email How To Go to UT’s Relay Event URL and Log In Click on Participation Center Click on the Emails button

18. Suggested Messages –Recruitment Team –Solicit Gifts –Thank You –Other

20. Dear Aunt Bonnie, Hello! How are you doing? How was your vacation to Orlando? I’d love to hear all about it the next chance I get. Apparently the weather there is pretty terrible, so I hope that didn’t ruin your trip. One of the reasons I’m writing you is to tell you about something that is very important to me: Relay For Life. Relay For Life is the signature fundraiser for the American Cancer Society (ACS), and I’ve choose to sign up for the Relay For Life of Hope University in order to help raise money for cancer research, advocacy initiatives, and ACS educational programs and services. After grandpa died, I wanted to help the ACS fight back against cancer and Relay For Life makes me feel like someday cancer will be cured. It would mean a lot to me if you made a donation on my behalf. There is no minimum donation, nor do you have to pay more if I walk more during the event. I would really appreciate any donation you’re willing to give because anything helps the ACS. If you’re willing to donate, please follow the link at the bottom of this email to see my personal fundraising page. All you have to do is click the link to donate and follow the instruction on the page. If you have any questions, please let me know! If you’d feel more comfortable with an offline donation, my fundraising page has a printable form with the actual mailing address for the American Cancer Society. Thank you for any help you’re willing to give! Love, Chris

21. Elements of a Successful Fundraising Email  Make It Personal!  Essentials: Your name, event name, recipient’s name  “Why I Relay” Anecdote  ACS Connections: Where the money goes  Link to ACS Mailing Address  Your Ideas

22. TRACKING EMAILS Click “Follow Ups” link

24. ENTERING OFFLINE GIFTS Click “Participation Center” Click “Team Progress” Scroll down to “Gift Summary” Click “Enter Team Gifts Received Offline” Enter Donor Info