2. Chapter 3 Technological, Legal, and Ethical Considerations 3

3. Chapter 3Krizan Business Communication ©20052 How can companies use Web Pages to market their goods and services?

4. Chapter 3Krizan Business Communication ©20053 Web sites feature companies’  E-mail addresses  Business addresses  Advertising information  Product information  Order forms

5. Chapter 3Krizan Business Communication ©20054 Compare and contrast primary and secondary research.

6. Chapter 3Krizan Business Communication ©20055 Both are methods for gathering data to gain knowledge.

7. Chapter 3Krizan Business Communication ©20056 Primary research refers to gathering information from original sources.

8. Chapter 3Krizan Business Communication ©20057 Secondary research is locating and studying information gathered by other researchers.

9. Chapter 3Krizan Business Communication ©20058 Give examples of pros and cons for telecommuting employees.

10. Chapter 3Krizan Business Communication ©20059 Pros  Creates greater flexibility  Increases productivity  Decreases employee turnover  Reduces need for costly office space

11. Chapter 3Krizan Business Communication ©200510 Cons  Minimizes office face-time  Promotes worker isolation  Creates non-standard work week  Necessitates productive home work environment

12. Chapter 3Krizan Business Communication ©200511 How could employees misuse e-mail and the Internet?

13. Chapter 3Krizan Business Communication ©200512 Employees misuse e- mail and the Internet when they  Send personal messages  Forward jokes  Play games  Surf the net

14. Chapter 3Krizan Business Communication ©200513 What is spam?

15. Chapter 3Krizan Business Communication ©200514 Spam is unwanted bulk e-mail with copies of the same message going to multiple persons.

16. Chapter 3Krizan Business Communication ©200515 What problems can spam cause ?

17. Chapter 3Krizan Business Communication ©200516 Spam mass mailings may advertise questionable products or services.

18. Chapter 3Krizan Business Communication ©200517 Responding to spam can lead to  More spam  Harassment  Identity theft  Credit card theft

19. Chapter 3Krizan Business Communication ©200518 Compare and contrast plagiarism and paraphrasing.

20. Chapter 3Krizan Business Communication ©200519 Both terms refer to using others’ ideas.

21. Chapter 3Krizan Business Communication ©200520 Plagiarism is using ideas of others without giving them credit.

22. Chapter 3Krizan Business Communication ©200521 Paraphrasing is using your own words to restate the original meaning of other’s ideas.

23. Chapter 3Krizan Business Communication ©200522 How have “Plain English” laws helped consumers?

24. Chapter 3Krizan Business Communication ©200523 “Plain English” laws help assure consumers can understand business documents.