1. Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010) Whole-School Approaches to the Promotion of Sustainable Consumption: The Case of the Project BINK Towards a »Culture of Sustainable Consumption« Daniel Fischer Institute for Environmental and Sustainability Communication Leuphana University of Lüneburg

2. New pathways to Sustainable Consumption The BINK-Approach: Educational organizations have an effect on consumption in two ways: -Consumption-related educational offers (formal learning) -Places, in which consumption takes place (informal learning) Learning about Sustainable Consumption: Systematically align formal and informal learning in educational organizations 1 Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010)

3. The Rationale 2 Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010) Culture of Consumption Organizational Changes Individual Changes Consumer Practices Consumer Competence Sustainable Consumer Competence Sustainable Consumer Practices Culture of Sustainable Consumption

4. The Framework 3 Schools’ »Culture of Consumption« after Schein (2004)  Derived from school and organizational culture theory  Communicatively validated and applied with school practitioners in workshops  Qualitative study of 24 external educational organizations (completed)  Quantitative study (in preparation) Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010)

5. The Framework 4 Individual Consumer Competency Project BINK – www.consumerculture.eu  Derived from shaping competence and OECD’s key competency approach  Communicatively validated with school practitioners  Integrated findings of exploratory qualitative study (orientations)  First assessment in secondary and vocational schools completed, second survey in preparation iPOPY Seminar, Bologna/Italy (27.-28.05.2010)

6. The Approach  Change Management Teams established  Teachers, Students, Parents, external stakeholders  Researchers as consultants  Moderated process of goal clarification and intervention development 5 Project BINK – www.consumerculture.eu A Participatory Approach iPOPY Seminar, Bologna/Italy (27.-28.05.2010)

7. The Approach  Initiating Cultural Change towards a »Culture of Sustainable Consumption« 6 Project BINK – www.consumerculture.eu Initiating Cultural Change iPOPY Seminar, Bologna/Italy (27.-28.05.2010)

8. Practical Results  Student Company BioLounge Preparing and serving sustainable snacks in school breaks (upper secondary students teach lower secondary students)  Regular School Fair Opening of the school term in summer; several activities addressing and introducing sustainable consumption issues to the school community  Media Intervention Film clips by students 7 Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010) Exemplary Interventions

9. Research Results  Drivers and Barriers for a Cultural Change towards a »Culture of Sustainable Consumption« in Educational Organizations  Effects of a participatory and collaboratively designed measures of interventions on students’ development of sustainable consumer competence  Insights on successful knowledge integration in transdisciplinary research in education for sustainable consumption 8 Project BINK – www.consumerculture.euiPOPY Seminar, Bologna/Italy (27.-28.05.2010) Transformative Knowledge

10. Visit Our Project Website: www.consumerculture.eu Contact Daniel Fischer, MA Institute for Environmental and Sustainability Communication Leuphana University of Lüneburg daniel.fischer@uni.leuphana.de www.leuphana.de/en/infu (Information available in English and German)