1. Prioritizing Critical Success Factors for Higher Education A COST PERSPECTIVE FOR UNDERGRADUATE STUDENTS AT PRIVATE UNIVERSITIES IN NORTH CAROLINA CATHERINE BURR, DM, LEONIDAS MAGANARES ED.D.

2. What is the problem?  Decline of student enrollment

3. What ill effects does this problem create in society or its subsets?  Less students obtain academic credential to seeks better jobs  Less courses available for faculties to facilitate  Closure of campuses

4. Who would be interested in a study of the problem?  Higher Education Administrators  Admissions Specialists  Faculties

5. What part of the problem can the results of this study help to solve?  Student recruitment strategy  Tuition and fees policy

6. What must be done to investigate the problem?  Analyze, describe, evaluate, test, understand, the Integrated Postsecondary Education Data System (IPEDS)  American Federation of Teachers (AFT) http://highereddata.aft.org/state/ipeds/ http://highereddata.aft.org/state/ipeds/  National Center for Education Statistics (NCES) http://nces.ed.gov/ipeds/datacenter/InstitutionProfile.aspx http://nces.ed.gov/ipeds/datacenter/InstitutionProfile.aspx

7. Literature Review

8. Research Method and Design  Research Method Descriptive Correlational  Research Design Quantitative Ex Post Facto

9. Research Question and Hypotheses  Research Question: Is there a correlation between student enrollment and tuition at private undergraduate university programs in North Carolina?  H 0 : There is no correlation between student enrollment and tuition at private undergraduate university programs in North Carolina H a : There is correlation between student enrollment and tuition at private undergraduate university programs in North Carolina

10. Data: North Carolina Higher Education 2004-2013  Thirty (30) private institutions offering Bachelor degrees (including Business related majors)

11. Variables  Depended Variable: Students Enrollment 2010-2013  Independent Variable: Tuition and Fees 2010-2013

12. Regression Analysis

13. Data Classification by Correlation Coefficient and Coefficient of Determination

14. Descriptive Statistics of Tuition and Fees 2013 by Group: Strong Negative Correlation Strong Positive Correlation Weak Correlation

15. Conclusion and Recommendations  There is no correlation between student enrollment and tuition at private undergraduate university programs in North Carolina  Instructional approaches and implementation of new programs need to be examined as factors affecting students’ enrollment

16. Questions and Discussion