1. Visit us at www.wsta.co.uk Jeremy Beadles Wine & Spirit Trade Association 1 Preventing underage sales: what’s next?

2. Visit us at www.wsta.co.uk The story so far… Retail of Alcohol Standards Group (RASG) Launched late 2005 Virtual network of most retailers across UK Achieving significant and ongoing reduction in test purchase failures in England Increasingly targeted nature of English Campaigns

3. Visit us at www.wsta.co.uk Latest Campaign Results Off licencesOn licencesAll premises Test purchase operations7,4081,558 8,966 Sales 1,025 (14%)287 (18%)1,312 (15%) PNDs issued 752 250 1,002 Premises targeted 2,199 484 2,683 At least 1 sale833 (38%) 231 (48%) 1,064 (40%) At least 2 sales 174 (8%) 50 (10%) 224 (8%) At least 3 sales17 (1%) 6 (1%) 23 (1%)

4. Visit us at www.wsta.co.uk Community Alcohol Partnership RASG continually looking at what could be done next to tackle the demand side Only way to create solutions was to ‘push every button’ Working with Cambridgeshire Trading Standards in a specific area: –The St Neot’s Community Alcohol Partnership (CAP)

5. Visit us at www.wsta.co.uk CAP - benchmarking Measurement / benchmarking vital TS agreed to survey retailers, police, local residents, young people etc to get ‘before’ and ‘after’ viewpoints Police tracking incidents of anti-social behaviour involving under-18s and alcohol Litter ‘counts’ in areas where young people are known to congregate

6. Visit us at www.wsta.co.uk CAP – Trading Standards & Police Joint TS / Police operations Increased focus on underage purchasers Increased focus on proxy purchasers Alcohol confiscation from under-18s

7. Visit us at www.wsta.co.uk CAP – Retailers Local retailers sharing intelligence quickly with Trading Standards/Police Sharing information on broader local problems Dedicated phone numbers Operations planned in hot spot areas and stores informed in advance Better relationships not solely based on test purchase activity

8. Visit us at www.wsta.co.uk Communicating the Message Retailers and TS / Police jointly communicate key messages Handouts developed for school and in store use Local schools and sixth form college visits Letter home to parents of young offenders

9. Visit us at www.wsta.co.uk Ensuring local buy-in In addition to trading standards, police, schools and retailers: Councillors and School Governors Safer Neighbourhood Teams Local MP Media Partner

10. Visit us at www.wsta.co.uk CAP – local coverage

11. Visit us at www.wsta.co.uk Learnings Award for Better Regulation Local Indicators eg Litter Count Ongoing local implementation Roll-out to broader local area Longer term, promotion to other trading standards teams and police authorities

12. Visit us at www.wsta.co.uk Outside St Neot’s Reduction of national campaigns and Increased focus on local activity RASG is developing a model for roll out to other areas: –Ensure the partnership principles of St Neot’s underpin future activity –Focus on all three age related offences –Complement with education

13. Visit us at www.wsta.co.uk Preventing underage sales – the future Use St Neot’s CAP and other good local practice to formulate holistic responses to local problems relating to underage drinking This is a problem for all of us Ensure that UK drinks retail sector continues to take the lead in combating underage sales