1. Fashion Blogs Ilovewildfox.com Blog.freepeople.co m

2. Wildfox Strengths http://ilovewildfox.com/ Pink theme Drop down options Header art Color changing over icons Leads to other websites No advertisements

3. Weaknesses Massive photos scrolls too quickly no categories of blog contents Entire post is on the page No “read-more”

4. opportunities Re-size photos Create blog categories Slow scrolling

5. Threats Market HQ Free People LF other fashion blogs

6. Free people strengths http://blog.freepeople.com/ Simple heading Colorful categories Color changing mouse over Subcategories of blog content Ads are only for the company Photos are a perfect size “read-more” option Entire post not on main page Unique drawn icons Most recent post/less recent smaller

7. weaknesses Advertisements Many options on side bar Semi-cluttered

8. opportunities Less advertisements simplify

9. threats Market hq Lf Wildfox Other style blogs