2. Collecting Ben Silbermann Platform of self expression “ I was obsessed with the idea that these things you collect just say so much about who you are… I wanted Pinterest to be human because to me boards of images are a very human way of looking at the world, it is a reflection of where we live ”

3. Pin Up Boards http://about.pinterest.com/basics/ “Pinning” Bookmark button

4. Gateway to marketing and Shopping World Platform invites between the user and brand

5. Driver use’s purchasing power Interactive Types of Items with Pinterest Type of Items% of Respondents Food57% Home40% Style/Fashion34% Wedding26%

6. Future Planning – Communication – http://jophotoonline.com/blog/pinterest-for-wedding-planning/ http://jophotoonline.com/blog/pinterest-for-wedding-planning/

7. Fosters imagination Storytelling of imagery prompts ideas Common link between people based on tastes and interests

8. Mackenzie, Sarah. "Pin-etiquette: Important rules for Pinterest." Social Media Marketing Support UK - Nikki Pilkington - Internet Marketing Expert UK. N.p., n.d. Web. 14 Apr. 2013.. BARIBEAU, SIMONE. "The Pinterest Pivot." Fast Company. Monsueto Ventures, 13 Mar. 2013. Web. 10 Apr. 2013. http://www.fastcompany.com/3001984/pinterest-pivothttp://www.fastcompany.com/3001984/pinterest-pivot McMillancmcmillan@charlotteobserver.com, Caroline. "How Pinterest powers Charlotte's wedding industry | CharlotteObserver.com." Charlotte News Panthers Bobcats Sports Banking | CharlotteObserver.com. The Charlotte Observer, 19 Feb. 2013. Web. 16 Apr. 2013.http://www.charlotteobserver.com/2013/02/12/3841577/how-pinterest-powers-the- charlotte.html