1. 2015 2015 Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015

2. 2015 Shawn Achor, The Happiness Advantage

3. The Happiness Advantage: Research Linking Happiness and Success Illinois Governor’s Conference February 4, 2015 Shawn Achor Good Think Inc.

4. Researching The Happiness Advantage

5. Escaping the Cult of the Average

6. Ripple Effects and Mirror Neurons Positive individual changes ripple to culture change

7. Case Study of Positive Outliers

10. Harvard University

11. The Greatest Predictors of Success 1.Optimism, The Belief That Your Behavior Matters 2.Strong Social Connection 3.Perceive Stress as a Challenge

12. The Happiness Advantage  37% greater sales  3x more creative  31% more productive  40% more likely to receive a promotion  23% fewer fatigue symptoms  Up to 10x more engaged  39% more likely to live to age 94 (Achor, HBR, 2012)

13. The Tetris Effect: Re-training Your Brain

14. Creating Sustainable Positive Change  3 Gratitudes (Emmons & McCullough, 2003)  The Doubler (Slatcher & Pennebaker, 2006)  The Fun Fifteen (Babyak et al., 2000)  Meditation (Shapiro & Schwartz, 2005)  Conscious Act of Kindness (Achor, 2010)

15. Experiment: Commit To Your Habit Email: 1 = Gratitudes 2 = Doubler 3 = Fun Fifteen 4 = Meditation 5 = Email start@happinessadvantage.com

16. The 20 Second Rule  Long emails and guitars  Activation Energy  Flow (Csikszentmihalyi, 1990)

17. HappinessAdvantage.com Next steps: 1.Do your Habit 2.Read The Happiness Advantage 3.Share the TED talk For more information and links to research:

18. 2015 2015 Illinois Governor’s Conference on Travel and Tourism Palmer House Hilton, Chicago February 2 – 4, 2015