1. Nike and Adidas

2.  Nike and Adidas have a good brand image in India.  known for quality and up to date technology in footwear.

3.  Adidas is generally considered as a Neo- fashion product due to endorsements with Pop, Hip Pop artists.  Adidas has a more lucrative appeal in India.

4.  Adidas is more preferred product amongst the youth as it is comparatively cheaper than Nike.  Adidas is considered reasonable and fashion forward.  More focused on the European market.  Specializes in soccer, tennis, and athletics.  Recently expanded its product line to include sports equipment and clothing.

5.  Recently updated its production for increased efficiency and cost effectiveness.  Production is outsourced to Asian countries.

6.  Nike has a more classic, semi-formal and status centric outlook.  Nike is the biggest global sportswear brand.

7.  A very professionally competitive company.  Has ownership of no physical factories so production can be moved to a more cost effective location when necessary.  Very well branded among consumers.  Offers their products worldwide.  Profits are largely dependent on the footwear products while other branded products are not as strong.

8.  More focused on the local market  More effective advertising and marketing  Recently updated the look of its line  Offers custom product lines  Excellent website support for custom options  All production is outsourced

9.  Profits are largely dependent on the footwear products while other branded products are not as strong.  History of violations of over time laws and minimum wage rates in Vietnam.  Accusations of poor conditions in the work place.

10.  The corporate and work class individuals Nike is more of a status symbol as its expensive and has a niche appeal.  Accusations of poor conditions in the work place.