1. Be Creative! Dec. 7 th 2010 Jerry, Christy, Joohoon, Jean 2010-2 Product and Service Innovation

2. Redefining Refrigerator

3. Table of Contents I. Introduction - Motive: Why Refrigerator? - Idea Process - Redefining the Refrigerator - Goal: Bringing Family Members Together II. Method - Innovative Idea - Concept Image - Family Friendly Fridge Part 1,2,3 - Feasibility V. Conclusion - Summary - Innovative Thinking

4. Introduction

5. 5  Motive: Why Refrigerator?

6. 6 Innovation !

7. 7  Idea Process Normal Refrigerators Creative Refrigerators Ultimately Creative Refrigerators With a simple press of a button to the refrigerator, the door can become visible. This allows to save energy and ultimately reduce CFC emissions. When the milk is out, you can press the milk button and it will automatically list out the “to buy list” MilkBreadKim-chi Order Connection to the Supermarket. No need to go grocery shopping.

8. 8 Refrigerator Preservation of Foods Memory Space Information Sharing Communication Tool

9. 9 Preservation of Foods Communication tool Memory Space Information sharing  For healthy consumption of food for family members  For busy family members with no time for face-to-face comm.  For capturing and remembering family-oriented activities  For benefit of family members in need of certain info.  Redefining the Refrigerator Powerful Linkage FamilyFridge

10. 10  To develop an innovative fridge which will bring family members closer  Goal: Bringing Family Members Together

11. Method

12. 12  Innovative Idea

13. 13  How it works! levitate

14. 14  Family Friendly Fridge 1 1. User Friendly Some of the features are firstly, a relatively low deck, as opposed to the traditional refrigerator being vertical, our refrigerator is horizontal thus being able to use the surface as a bar. Relatively low levitate

15. 15  Family Friendly Fridge 2 2. Interactive Space As it is designed to be part of the bar, we were able to integrate the LCD panel of the fridge to the wall becoming a digital screen for family members to interact. Attributes of the LCD panel: eat with dad/mom/kids outside face time, family memories, memos. LCD panel

16. 16  Family Friendly Fridge 3 3. Family Coffee Table Since the location of the refrigerator is underneath the bar, we were able to bring together family more easily as opposed to a dining table. The bar signifies a more casual area, and in addition our design allows easy access to the fridge to set up snacks to accommodate your coffee/tea. Coffee table Stool area

17. Feasibility Technology or functional features of other products are gathered to form this unique concept. Tap-n-lift Face-time: iPhone Digital album Bar stool Sample of what can be found in our surroundings

18. Feasibility Since the idea is derived from pre-existing technology and the fact that we are not adding technology that are pricy or created for this purpose alone, it is rather insensitive towards price. –B&O’s CD player concept from a general player to a multiple CD changing capability is rather a simple idea but this allowed them to sell their product at a premium price.

19. All it takes is a paradigm shift

20. Conclusion

21. Never!

22. The End Thank you for listening!