1. 2012LeadershipConference Nancy Strojny, Chapter Chair, Portland (ME) Ted Ostrem, Assistant District Director, SE Illinois Client Acquisition: Best Practices Locally and Online

2. 2012LeadershipConference Bridget Weston Pollack Director, Marketing and Communications SCORE Marketing: An Overview

3. Who Is The Marketing Team?

4. “We Need To Get The Word Out About SCORE.”

5. Our Audience Reach Is Up To 6.5 Billion Online and Print Radio Television

6. “How is National Getting Clients To My Chapter?”

7. Attracting Clients With Great Content & Cross-Selling Mentoring SCORE.org Visits up 16% Webinars up 25% Social Media Facebook up 32% Twitter up 53% Audience reach up to 2 million eNewsletters 220,000 subscribers Mentoring Requests SCORE.org requests 215,000 Up 73%

8. “How Can You Help Us Market Our Local Chapter?”

9. 2012LeadershipConference Nancy Strojny, Portland, ME Ted Ostrem, SE Illinois Client Acquisition: Best Practices Locally and Online

10. Building Alliances Take a 360 view of your local market Identify key influencers in your community Universities Banks Tech Centers Business Incubators SBA, SBDC, WBC, EDCs Chambers Rotaries Career Centers

11. Building Alliances Develop action plan to build SCORE brand awareness Develop a FAQ piece to leave with each organization Invite local partners to speak at Chapter meetings to build knowledge about SCORE Develop process to include the WIIFM for alliances

12. Attracting In-Business Clients Workshop Development with Relevant Topics Social Marketing (Facebook, LinkedIn) Web Site Development Trademarks and Branding Quick Books 101 Buying or Selling a Business Word-of-mouth Keep your “antennae” up Talk to people in your community and other networking groups about SCORE

13. Attracting In-Business Clients Business Roundtables Topics that participants decide Best practice sharing Consider a strategic partner Chambers which are in-business members PR Efforts Blogging and PR using success stories Submit articles to your local newspaper

14. Conversion Strategies: From Workshops to Mentoring Clients Complete 641 for each attendees Constant Contact email marketing with links for online sign up Success Stories on workshop walls Identify participants and their business at start of workshop Volunteers attend workshops to build credibility and relationships

15. Takeaways Who can you invite to be a SCORE alliance partner? How can you make your chapter more visible in one way? (New audience, new outlet?) What one strategy can you add to convert workshop attendees to mentoring clients? Get your SCORE Marketing Cookbook to help with your strategic efforts today at the Marketing Booth!