1. P4

2. Marketing Planning PESTLE SWOT SMART objectives Determining strategy
Implementing strategy
Evaluating strategy.

3. PESTLE
A business needs to carry out a PESTLE analysis as part of the marketing planning process. This will help it to understand the external environment.
Political
Environmental
Social
Technological
Legal
Economical

4. SWOT A SWOT can be used to investigate the marketing environment
Strengths
Weaknesses
Opportunities
Threats

5. SMART objectives
All businesses set objectives, these can be informed through the market research carried out by a business
Specific
Measurable
Achievable
Realistic
Timed

6. Determination of strategy and tactics- implementation
Marketing strategy includes selecting and analysing the target market and creating and maintaining a marketing mix that satisfies the target market and the business.
A marketing strategy articulates a plan for the best use of the organisations resources and tactics to meet its objectives.
A marketing plan includes;
Executive summary
Situation analysis – SWOT
Company resources
Marketing objectives
Marketing strategies

7. P4 Using the companies website use the information to;
explain what a PESTLE is and how it can be used,
explain what a SWOT is and how it can be used
explain what a SMART objectives are and how they can be used
Set SMART objectives for your businesses marketing.
Explain the measures your business can take to evaluate their marketing plan.