1. The Importance of Strategic Marketing 1 LO 1WhatWhatWhyWhy HowHow Copyright 2010 by Cengage Learning Inc. All Rights Reserved GE, Toys R Us, McDonalds

2. 2 Strategic Marketing Management THE ANSWER IS_______________________ What is the organization’s main activity? How will it reach its goals? Copyright 2010 by Cengage Learning Inc. All Rights Reserved

3. 3 Marketing Planning Marketing Plan-_______________________ ________________________________________ Copyright 2010 by Cengage Learning Inc. All Rights Reserved

4. A Marketing Plan is a Roadmap for All of a Company’s Business Efforts Marketing Plans are: – ___________________________

5. Marketing Plan Elements 5 Marketing Strategy ProductDistribution Price Marketing Mix Objectives Target Market Strategy Implementation Evaluation Control Promotion Copyright 2010 by Cengage Learning Inc. All Rights Reserved

6. Business Mission Statement 6 LO 2 marketing myopia no direction focus on markets served and benefits customers seek Q: _________________________? A: Business mission statement Too ________ Too ________ Just________ marketing myopia no direction focus on _____________ served and ___________ customers seek Copyright 2010 by Cengage Learning Inc. All Rights Reserved

7. 7 Answers the question, ________________________ Focuses on the _______________ ______________________________ _________________________(SBUs) may also have a mission statement Defining the Business Mission

8. SWOT Analysis 8 ©South-Western College Publishing S S W W O O T T Internal External Copyright 2010 by Cengage Learning Inc. All Rights Reserved