1. 11-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 Marketing Processes and Consumer Behavior

2. 11-2 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After reading this chapter, you should be able to: Explain the concept of marketing and identify the five forces that constitute the external marketing environment. Explain the purpose of a marketing plan and identify the four components of the marketing mix. Explain market segmentation and how it is used in target marketing. Describe the key factors that influence the consumer buying process.

3. 11-3 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After reading this chapter, you should be able to: Discuss the three categories of organizational markets. Explain the definition of a product as a value package and classify goods and services. Describe the key considerations in the new product development process, and explain the importance of branding and packaging. Discuss the marketing mix as it applies to international and small business.

4. 11-4 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall What Is Marketing?

5. 11-5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Delivering Value

6. 11-6 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Goods, Services, and Ideas

7. 11-7 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Relationship Marketing and Customer Relationship Management

8. 11-8 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Marketing Environment

9. 11-9 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Strategy: The Marketing Mix

10. 11-10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Target Marketing and Market Segmentation

11. 11-11 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Identifying Market Segments

12. 11-12 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Understanding Consumer Behavior

13. 11-13 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Influences on Consumer Behavior

14. 11-14 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Consumer Buying Process

15. 11-15 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Organizational Marketing and Buying Behavior

16. 11-16 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Business Marketing

17. 11-17 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall B2B Buying Behavior

18. 11-18 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall What Is a Product?

19. 11-19 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Value Package

20. 11-20 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Classifying Goods and Services

21. 11-21 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Product Mix

22. 11-22 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Developing New Products

23. 11-23 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The New Product Development Process

24. 11-24 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Product Mortality Rates

25. 11-25 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Product Life Cycle

26. 11-26 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Identifying Products

27. 11-27 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Branding Products

28. 11-28 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Packaging Products

29. 11-29 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The International Marketing Mix

30. 11-30 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall International Products

31. 11-31 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall International Pricing

32. 11-32 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall International Distribution

33. 11-33 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall International Promotion

34. 11-34 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Small Business and the Marketing Mix

35. 11-35 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Summary of Learning Objectives

36. 11-36 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall