1. Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009 Dr. Yoo-Mi Chung Pediatrician, IBCLC

2. IBFAN-EA Strategic Meetings (2006-2009)

3. WBW Activities

4. Success in Enfamil Lawsuit (2006-2009) 8 th Feb 2006: Korean mothers found metal particles(~2.7mm) in Enfamil (Mead Johnson)  22 nd Feb: FDA(USA) Informs of Nationwide Infant Formula Recall (lot number: BMJ19) May 2008: Lawsuit by 199 Korean mothers, CK, and voluntary laywers May 2009: gained the case (compensation of $400 to each mother)

5. Code Training for HCPs and IBCLCs 2007: 6 th Oct 60 (3 MDs + 57 nurses) and 4 IBFAN EA members (China, H.K., Japan, and Mongolia) 2008: 19 th Oct 48 (10 MDs + 38 nurses) 2009: 25 th Oct 35 (5 MDs + 30 nurses) Total 143 for 3 yrs (18 MDs +125 nurses)

6. Revision of Breastfeeding Information in Korean High School Textbooks May 2007 reviewed all the 15 Korean high school textbooks on domestic affairs about breastfeeding information  nothing on GS of IYCF or the Code of Marketing of BMS  images or tables of formula, bottles or pacifiers as antenatal preparation items  introduction of solid food was mistakenly described as stopping breastfeeding early Amendment for revision of textbooks to MOE March 2008, all 15 textbooks were revised in some parts

9. 2009 “ One Million Campaign launched - ‘Support Women to Breastfeed’ 9th Feb. 2009 10,008 signed until Aug. 2009 Media outreach : MBN TV, Moneytoday, Heraldbiz, Munhwa Ilbo, Chosun Ilbo (daily Newspaper) 14 Participating Organizations

10. 2009 Breastfeeding Ambassador Appointment Dr. Hyun-Young An :  An Obstetrician, prof of Catholic Univ of Korea  breastfed 4 daughters and strongly promoted breastfeeding

11. Networking with Physicians Academy of Breastfeeding Medicine Korea Established on 30 th Oct. 2005 Members of 170 physicians (all IBCLCs) Membership requires signing of WABA endorsement and no conflicts of interest or sponsorship related to IYCF Asia-PacificKorea IBCLCs 4951 1384 (27.95%) MD IBCLCs 359 (7.25%) 182 (50.70%) WorldKorea IBCLCs 22000 1384 (6.29%) MD IBCLCs 1250 (5.68%) 182 (14.56%)

12. Expansion of breastfeeding knowledge and optimal practices through website (www.bfmed.co.kr)www.bfmed.co.kr On-line consultation on breastfeeding (10,000 questions:10 questions/d for 4 yrs) On-line information on Korean BFHs WBW campaigns with IBFAN-EA 7 Breastfeeding symposiums for HCPs and IBCLCs 2 Symposiums of KBPN Translation of WHO booklets:  GS for IYCF/ the Code and/ the Code :FAQ 14 prenatal breastfeeding classes for pregnant mothers and fathers Response on contamination of infant formula

15. Workshop on Complementary Feeding Korean Association of Pediatric Practitioners  29 th, Nov, 2008 (> 200 pediatricians)

17. Good News but…

18. Formula Export from Korea 200320042005200620072008(Aug) Russia 7,748,8448,874,4008,087,3405,260,7605,853,0084,914,202 Saudi Arabia 429,445530,637676,387774,991788,175432,173 Singapore 0045,36068,056428,380149,068 Vietnam 204,116282,351619,694549,510233,801396,445 China 128,915116,722190,955158,346214,921146,824 Total export 9,668,74211,054,08710,672,9087,883,6938,080,7876,856,467 ( kgs )