Presentation is loading. Please wait.

Presentation is loading. Please wait.

Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public.

Published byAmanda Taylor Modified over 9 years ago

Similar presentations

Presentation on theme: "Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public."— Presentation transcript:

1 Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public Consensus –> Winning Propositions San Francisco

2 Planning a Budget “Need to win” Voter survey: strengths, weaknesses, moveable voters, communication goals Communications plan: who do you need to target, how best to reach them, what types of messages and how best to deliver them Scarce resources: plan, honor the plan, make sure adjustments are strategic Public Consensus –> Winning Propositions San Francisco

3 Budget Sample: BART to San Jose Large voter universe in Presidential election: Regional communication priorities Cable & mail Drivers: billboards/radio Young voters Public Consensus –> Winning Propositions San Francisco

4 Puzzle Mailer Public Consensus –> Winning Propositions San Francisco

5 BART Billboard Logo Public Consensus –> Winning Propositions San Francisco

6 BART College Logo Public Consensus –> Winning Propositions San Francisco

7 How to Raise Your Budget Heavy construction: labor/contractors Local business leadership Developers, strategically Transit contractors (train cars, rail electrification, etc.) Small donor web appeals Public Consensus –> Winning Propositions San Francisco

Download ppt "Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public."

Similar presentations

Help, I have dont have enough budget! A presentation to the Canadian Public Relations Society Ottawa/Gatineau www.deltamedia.ca.

Help, I have dont have enough budget! A presentation to the Canadian Public Relations Society Ottawa/Gatineau
National Representative 2012 – 2013 Membership Recruitment & Outreach: Building a Plan.

National Representative 2012 – 2013 Membership Recruitment & Outreach: Building a Plan.
Wisconsin Transportation Finance and Policy Commission Freight Rail Day 2012 October 26, 2012.

Wisconsin Transportation Finance and Policy Commission Freight Rail Day 2012 October 26, 2012.
Tactics & Strategies for Organizing a Successful Ballot Measure Campaign Transit Initiatives Conference December 2003.

Tactics & Strategies for Organizing a Successful Ballot Measure Campaign Transit Initiatives Conference December 2003.
Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.

Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.
State of the Region Overview of APR Data for the Western Region Western Regional Resource Center APR Clinic 2010 November 1-3, 2010 San Francisco, California.

State of the Region Overview of APR Data for the Western Region Western Regional Resource Center APR Clinic 2010 November 1-3, 2010 San Francisco, California.
Making Sense of the 2012 Transportation Tax Referendum Presented by Beth S. Schapiro, PhD GAMPO December 6, 2011.

Making Sense of the 2012 Transportation Tax Referendum Presented by Beth S. Schapiro, PhD GAMPO December 6, 2011.
Welcome to San José State University. 2 Introduction From our President’s office San José State University is making changes at many levels to ensure.

Welcome to San José State University. 2 Introduction From our President’s office San José State University is making changes at many levels to ensure.
Campaign for Haas Update February 6, 2010 Michelle McClellan Assistant Dean, Development & Alumni Relations.

Campaign for Haas Update February 6, 2010 Michelle McClellan Assistant Dean, Development & Alumni Relations.
19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.

19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.
EFFECTIVE COMMUNICATION AND MARKETING SKILLS PRETORIA TECHNICAL COLLEGE.

EFFECTIVE COMMUNICATION AND MARKETING SKILLS PRETORIA TECHNICAL COLLEGE.
Summer Seminar 2014: Best Practices and the Model Development Department Creating Your Development Plan, Goals and Structure.

Summer Seminar 2014: Best Practices and the Model Development Department Creating Your Development Plan, Goals and Structure.
Annual Giving What’s Working & Trends. Annual Giving It’s fundraising conducted annually that supports your operating budget Broader than the structured.

Annual Giving What’s Working & Trends. Annual Giving It’s fundraising conducted annually that supports your operating budget Broader than the structured.
Messaging and Win Number (Making dreams come true!) Bert Ralston Vox Populi Communications, LLC.

Messaging and Win Number (Making dreams come true!) Bert Ralston Vox Populi Communications, LLC.
Page 0 Campaign Marketing Communications Plan. Page 1 Goals Inform a wide range of alumni about Campaign priorities and funding needs Inspire and motivate.

Page 0 Campaign Marketing Communications Plan. Page 1 Goals Inform a wide range of alumni about Campaign priorities and funding needs Inspire and motivate.
SET UP SLIDE. Survey of Organizational Effectiveness Meeting July 13, 2001 Presentation by Dr. Karen Haynes, President University of Houston-Victoria.

SET UP SLIDE. Survey of Organizational Effectiveness Meeting July 13, 2001 Presentation by Dr. Karen Haynes, President University of Houston-Victoria.
Improving the world through engineeringwww.imeche.orgImproving the world through engineering 1 Strategic objective2011 Budget3 years 5 years/beyond Target.

Improving the world through engineeringwww.imeche.orgImproving the world through engineering 1 Strategic objective2011 Budget3 years 5 years/beyond Target.
Getting Started on a Ballot Measure Campaign Friday, January 15, 2010.

Getting Started on a Ballot Measure Campaign Friday, January 15, 2010.
VOTE An Overview of Transit Referendum Campaigns and the Communities That Have Conducted Them Alan C. Wulkan Senior Vice President Parsons Brinckerhoff.

VOTE An Overview of Transit Referendum Campaigns and the Communities That Have Conducted Them Alan C. Wulkan Senior Vice President Parsons Brinckerhoff.
Getting the Public on our Side Public Speaking for ATU Leaders Patricia Westwater July 18, 2014.

Getting the Public on our Side Public Speaking for ATU Leaders Patricia Westwater July 18, 2014.

Similar presentations

Ads by Google