1. Proposed Deemed Savings Rates for Energy Star 3.0 Plus 30% Televisions By Christina Steinhoff May 2, 2010

2.  We would like to create deemed savings numbers for NEEA’s 2009 Energy Star Televisions Program. Purpose Multiply by Qualifying Units (Total Regional Units)

3. NEEA’s Program and the Sixth Power Plan Sixth Power PlanNEEA BaselineE.S. 3.0 Qualifying Unit>E.S. 3.0>=E.S. 3.0 +30% Screen Size CategoriesThreeSeven (that can be aggregated to three) ModelingStock model over 20 yearsTiered sales model based on annual estimate of market share Total Regional Savings Accounting Baseline is approx. 12% of the stock Baseline is 34% of the annual sales in 2009 and grows over time Sixth Power PlanNEEA BaselineE.S. 3.0 Qualifying Unit>E.S. 3.0>=E.S. 3.0 +30% Screen Size CategoriesThreeSeven (that can be aggregated to three) ModelingStock model over 20 yearsTiered sales model based on annual estimate of market share Total Regional Savings Accounting Baseline is approx. 12 % of the stock Baseline is 34% of the annual sales in 2009 and grows over time

4. Methodology Tier 2 Units Tier 3 Units Tier 1 Units Tier 1 Savings Rate Tier 2 Incremental Savings Rate Tier 3 Incremental Savings Rate X X X = = = Total Regional Savings Tier 1 Total Regional Savings Tier 2 Total Regional Savings Tier 3 Total Regional Savings + + >=E.S. 3.0+30% <E.S. 4.0 E.S. 4.0 to E.S. 5.0 >=E.S. 5.0

5. Outline  Savings  Baseline Energy Consumption  Qualifying Unit Energy Consumption  Savings Rate  Results

6.  Baseline  Period  First Quarter 2009  Television Sample  NPD Group data on Energy Star 3.0 (But less than Energy Star 3.0 +15%) Baseline Baseline Period Discussions with Retailers Incentivized Units Sold (Sept.-Dec.) Q1 2009Q2 2009Q3 2009Q4 2009

7. Baseline  Our baseline dataset comes from NPD Group.  The dataset records approx. 3.6 million televisions sales in Quarter 1 2009.  Does not include Costco, eBay, Fry’s Electronics, Walmart, and some others.  434,206 units were baseline.  23% Plasma  77% LCD Source: QDI Strategies. December 2009. NPD Baseline Energy Analysis.

8. Baseline: Energy Star 3.0 Baseline Energy Consumption Calculation Source: NPD dataset provided by QDI Strategies. Dec. 20, 2009. Assumes 5.2 hours on per day and 365.25 days per year. UnitsWatts/ UnitskWh/Unit <32"38,78983158 32-35156,536109207 36-3937,016138262 40-4280,671185351 46-4965,844221420 50-6047,227303576 >60"8,123401762 Total434,206NA

9.  Track savings from NEEA’s program  Maximum on power mode energy consumption is 30% less than Energy Star’s 3.0 specification.  Standby Power is less than 1 watt. Qualifying Units Energy Star 3.0 Specifications (Effective Nov. 1, 2008) Area < 680 in 2 PMax = 0.200*A + 32 680 in 2 ≤ Area < 1045 in 2 ≤ Area PMax = 0.240*A + 27 Area ≥1045 in 2 PMax = 0.156*A + 151 Note: Testing is based on the international test procedure IEC 62087, tested at default setting. The test accounts for on supply voltage (115v), ambient temperature and humidity.

10. Qualifying Units  112,477 units  Northwest Sales  Meet the Energy Star 3.0+ 30% Specification  Occurred Sept.-Dec. 2009 Source: Energy Solutions. Feb. 12, 2010. NEEA Electronic Source Data Updated.

11. Qualifying Units Energy Star 3.0 Specification N=112,477 sales from September to December 2009 Source: Energy Solutions. Feb. 12, 2010. NEEA Electronic Source Data Updated.

12. Qualifying Unit Energy Consumption Source: Energy Solutions. Feb. 12, 2010. 2009 NEEA Electronics Source Data Updated. Assumes 5.2 hours on per day and 365.25 days per year. Qualifying Unit Energy Consumption Calculation Tier 1Tier 2Tier 3 Sample Size Watts/ Units kWh/ Unit Sample Size Watts/ Units kWh/ UnitSample Size kWh/ Unit kWh/ Unit <32" 35,90254102 19,23533628,5882446 32-3511,16880152 3176144 36-39 454103196193177 40-45 13,073133253 91695181 46-49 5,395160304 1,9241082053890171 50-60 12,443198377 3,06714327149105199 >60" 193217413

13. Proposed Deemed Savings Rate NEEA Screen Size Category Baseline Energy Consumption (kWh) Qualifying Unit Energy Consumption (kWh) Incremental Energy Savings Rate (kWh) Tier 1Tier 2Tier 3Tier 1Tier 2 (Incremental to Tier 1) Tier 3 (Incremental to Tier 2) <32" 158 1026246 56 40 16 32-35 207 152144 558 36-39 262 196177 66 19 40-45 351 253181 99 72 46-49 420 304205171 115 100 34 50-60 576 377271199 105 72 >60" 762 413 349 Note: the numbers shown are rounded for simplification. The calculations were not rounded, which is why a few of the results (savings rates) in the table above may not add up.

14. Total Regional Savings (E.S. 3.0 Baseline) NEEA Screen Size Category Incremental Energy Savings Rate (kWh) Total Regional UnitsTotal Regional Savings (aMW) Tier 1Tier 2 Tier 3Tier 1Tier 2Tier 3Tier 1Tier 2Tier 3 <32" 56 40 16 97,449 48,356 14,929 0.6 0.2 0.0 32-35 558 72,427 142 0 0.5 0.0 36-39 66 19 9,663 21 0 0.1 0.0 40-45 99 72 38,584 2,526 0 0.4 0.0 46-49 115 100 34 20,633 5,502 107 0.3 0.1 0.0 50-60 199 105 72 33,139 6,637 104 0.8 0.1 0.0 >60" 349 1,590 00.0 0.10.0 Total: 3.1 aMW Source: Total Regional Units come from QDI Strategies and are an estimate based on NPD Group and program data.

15. EXTRA SLIDES

16. Background: Energy Star 3.0+ 30% Definition