1. e u r o p e JULY 16TH, 2001

2. STATEMENT Invented For Clients Who want : Global access/ressources via their local agency Consistent and involved agency management Deep understanding of local markets Integrated communications services Faster response times

3. STATEMENT THE ICOM IDEA Use what is best of the multinationals Keep what is best about being independent multinationalsindependents ICOM

4. STATEMENT PART 1 : ICOM CREDENTIALS

5. CREDENTIALS ICOM IS INDEPENDENT INTERNATIONAL INTEGRATED INTERACTING INTERACTIVE INTERCONNECTED

6. CREDENTIALS ICOM IS INDEPENDENT Founded in 1950 as independent network Agencies owned and operated locally Owner respected/connected locally Multi-local, not multi-national Members own the network Cooperation is high Overhead is low

7. CREDENTIALS ICOM IS INTERNATIONAL Most balanced independent network Covers 90% of world’s markets Total billings exceed $3 billion 64 member agencies 2,300 employees 41 countries

8. CREDENTIALS ICOM regions North America ($1.7b) Kansas City HQ Latin America ($300m) San Juan HQ Asia ($600m) Manilla HQ Europe ($400m) Paris HQ Middle East ($60m) Dubai HQ

9. CREDENTIALS THE ICOM BOARD The four Regional Directors Four at-large Directors (1 from each region) The Executive Director The Manager of Administration

10. CREDENTIALS ICOM COVERAGE

11. EUROPEAN OFFICES AUSTRIA BELGIUM DENMARK FINLAND FRANCE GERMANY IRELAND ITALY ISRAEL NETHERLANDS NORWAY SPAIN SWEDEN SWITZERLAND UK YUGOSLAVIA

12. CREDENTIALS INTERNATIONAL CLIENTS Served in more than three countries: JI Case - earth moving equipment US Potato Board - frozen foods Metsae Tissue - paper products Sanford - writing instruments Mars/Elby - pasta products Gallo - California wines Algoflash -plant food Toshiba - copiers Ross Systems - software

13. LEAD ICOM EUROPE AGENCIES EXPERIENCE CREDENTIALS Case, Bayer AG, Primagaz CONSUMER B2B Motorola, Zenith Data System, Activisu, Ross Systems TECHNOLOGY Mars, Lesieur, E&J Gallo, Yoplait, Ikea

14. CREDENTIALS INTERNATIONAL STANDARDS ICOM agencies apply common international standards to move ideas and information globally: Strategy Selection Outline Creative Work Plan Media Planning Models and Plans Competitive Analysis Summary Mutual Assistance Requests

15. CREDENTIALS ICOM IS INTEGRATED 90% of members do more advertising Strategic Planning Public Relations Direct Marketing Sales Promotion Event Management Design & Identity Interactive Development

16. CREDENTIALS ICOM IS INTERACTING Spring Global meeting of all members Fall Regional meetings : North American Latin American Europe/Middle East/Africa Public Relations Professionals meeting Interactive/Internet meeting

17. CREDENTIALS ICOM IS INTERACTIVE Hangar-18 is ICOM’s international interactive “network within a network” Another integrated tool for clients Nine Development agencies on four continents serving 56 Marketing agencies Web site : www.h-18.com

18. CREDENTIALS ICOM IS INTERCONNECTED www.icomagencies.com Public side : General network information Agency roster with samples of work Members Only side (protected) Moves ideas & info instantly Library of cases, speeches, presentations Newsletter & Bulletin Boards Clients list data base Events registration

19. PRESENTING OUR COORDINATION SYSTEM

20. COORDINATION Our strategy with CASE CE Global look/Global message International Styling International control of graphics European positioning European pool of advertising subjects Draw of artwork/trans/etc from central source Local execution and study A case study

21. Local Production General Products Corporate Vertical Markets Specific Products Corporate COORDINATION

22. Our system with Case CE CASE U.S HQ CASE Europe Agency Global Co-ordinator COUNTRIES COORDINATION

23. CASE Procedures Monthly Country status report For agency group meetings a year Standard creative brief per main ad Local executions - all proofs cleared through CASE Europe and Agency Procedures

24. COORDINATION CASE CE Europe CD Rom’s all amin product photography All local ads circulated within network Bi-annual competitive analysis Pan-European Global Image + Attitude study Annual update Agency Europe

25. FRENCH CREATIVE

27. ENGLISH CREATIVE

28. SPANISH CREATIVE

30. ENGLISH CREATIVE

32. GERMAN CREATIVE

34. ITALIAN CREATIVE

36. CASE EUROPE I N T E R A C T I V E

37. CASE EUROPE I N T E R A C T I V E

38. CASE EUROPE I N T E R A C T I V E

39. CASE EUROPE I N T E R A C T I V E

40. CASE EUROPE I N T E R A C T I V E