1. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 1 Philosophical Question: If a tree falls in the forest and no one is there to hear it, does it still make a noise?

2. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 2 Corollary: If a man says something in the forest and his wife is not there to hear it, is he still wrong?

3. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 3 2nd Corollary: If a scientist says there is global warming and the U.S. Bush Administration refuses to hear it…?

4. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 4 Herring, David D., 1992: A Study of Stylistic Strategies for Rendering Scientific Texts More Comprehensible. Masters Thesis, East Carolina University

5. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 5 EOS PSO Instrument writers/visual. EOS IDS PIs DAAC writers DAACsEOSDIS NASA PAOs NASA SVS’s NASA TV Studios NASA Educational Programs Instrument writers/visual. Newspapers News magazines Science magazines TV News TV documentaries Web pages Public school system Earth System Sciences Program office NASA HQ NASA’s Sometimes Lambertian, Sometimes Anisotropic Communication Signal

6. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 6 Terra oHighly decentralized oNo clearly defined “gatekeeper(s)” oNo clearly identified % of $ allocated for outreach oOften a “Let’s kill the messenger” mentality toward Earth scientists from public & government oStories grow stale quickly, require quicker turnaround oMe* (community lacks clearly defined outreach goals—one hand doesn’t know what the other is doing) Hubble Highly centralized under HSTSI— largely autonomous & apart from NASA HSTSI acts as “gatekeeper” to control flow of information b/t PIs & public HSTSI has ~10% of total budget allocated for outreach No political fallout from HST’s new discoveries HSTSI usually sits on stories for up to 1 year before release to public media & it’s still news! A dozen or so scientists, visualizers, & writers focused on unified outreach goals Terra versus Hubble

7. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 7  Documentation about the Terra and Aqua missions and “in-reach info” Terra home page (http://terra.nasa.gov) Aqua home page (http://aqua.nasa.gov)  Provide the EOS & ESE science community a “direct-to-info- consumer” communications gateway Earth Observatory (http://earthobservatory.nasa.gov)  Provide the news media and other communications partners a one-stop shopping resource for publication-quality images & data visualizations Visible Earth (http://visibleearth.nasa.gov) Earth Observatory “Natural Hazards” section (http://earthobservatory.nasa.gov/NaturalHazards)  Build communities of interested stakeholders Image Composite Editor (or ICE, at http://www.ssec.wisc.edu/~tomw/ice/examples/) Overview of PR Strategy

8. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 8 Terra & Aqua Home Pages

9. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 9  Over 27K subscribers  Just under 1 million page views per month worldwide  Content increasingly syndicated by NASA & public sites  An unmediated conduit b/t science community & general public  Let us know when you have a “new science result,” a feature story idea, or an interesting image  Mainstream media get story ideas from our site; &/or use it to research a topic “Direct-to-consumer” gateway

10. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 10  This new section provides timely, hi-res images over significant Earth events for news media  E-mail “Playlist” near- daily report ongoing to stimulate flow of timely images  Now setting up media database to begin daily e-mail notification of new images Timely, newsworthy images

11. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 11  Becoming the one-stop shopping, superset of NASA’s Earth images, animations, & data visualizations for public release  Now harvesting global 8-day & monthly composites at up to 0.1- degree resolution for our communications partners (e.g., museums)  Will seek to combine all image repositories into our fully searchable database  Will provide tool for distributing ingest responsibility The Visible Earth

12. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 12 GeoCosmos in Tokyo Science Museum A roughly 20’ sphere shoing Terra MOPITT carbon monoxide data animated for a ~ 1-year period. Reds show high values, greens are medium- range values & blues are low values

13. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 13  Begin teaching the basics of the art & science of remote sensing  Begin building the Amateur Earth Observation Network (AEON)  Must think about viable ways to subset and serve data sets to non- traditional data user communities Image Composite Editor (ICE)

14. d a v i d d. h e r r i n ga u g u s t 3 0, 2 0 0 2 14  NASA does Earth science We are as important as those “other” Enterprises, even more so ! NASA plays a lead role in extending understanding of our planet  NASA collects, processes, & distributes unique data sets We share many of these data almost freely  NASA satellites are the best &/or only viable means of collecting our data sets Supported by intensive surface- and air-based field studies We develop new technologies, many of which become operational standards &/or spin off commercial products  NASA contributes to commercial, operational, & humanitarian research applications We help mitigate natural & human-induced disasters We participate in many partnerships that stimulate R&D We facilitate development of new products & services for business Our message: “…as only NASA can.”