1. CMM 446 Electronic Media Managment1 Spring 2011

2.  Technological  Analog to Digital - virtually complete now  Broadband: vaporware in 2006 - reality in 2011  HDTV – now 3D is coming  DVD revolution - beginning to die already  Regulatory  1996 Telecommunications Act relaxed restrictions on ownership AND caused a tidal wave of mergers and acquisitions  Global  Domestic markets in U.S. have become saturated  99% HH – both radio and television  96% HH – telephone - now Wireless is changing the world  85% HH – VCR – now DVR has taken over  68% HH – cable – now Satellite is competing  What percentage of HH have computers? CMM 446 Electronic Media Managment2

3. 3  Social  American society is growing older  Latino population fastest growing in U.S.  Internet and computers are dividing us into info-rich and info-poor.  The burdens of war – still in 2006 - what’s next?  Chaos in the Middle East.  Disaster in Japan  Continuing conflict in the Koreas  Terrorism  Our relationship with China  We must rid ourselves of our dependence on crude oil – NOW.

5. CMM 446 Electronic Media Managment5  Classical School – late 1800s through 1920s  “…associated with the industrial revolution, which marked a shift from agrarian-based to industrial-based societies…centered primarily on improving the means of production and increasing productivity among workers.”  “workers were thought to have little motivation…beyond wages and other economic benefits.”

6. CMM 446 Electronic Media Managment6  The Hawthorne Studies: 1924, Harvard business professor Elton Mayo; Western Electric Company plant in Hawthorne, Illinois – a study of the effect of lighting levels on productivity  surprising results :  “increased attention and interaction with supervisors led to greater productivity” became known as the Hawthorne effect.

7. CMM 446 Electronic Media Managment7  Human Relations School – 1930s and 1940s  Recognition “that employees have social as well as physical and monetary needs”  Maslow’s Hierarchy of Needs (1954)  Physiological needs  Safety  Social needs  Esteem  Self-actualization  Herzberg’s Hygiene and Motivator Factors (1966)  A reorganization of Maslow’s hierarchy

8. CMM 446 Electronic Media Managment8  Theories X, Y, Z  McGregor (1960) simply relabeled and regrouped theories as seen in practice.  Ouchi (1981) described the unique Japanese approach and called it Theory X. Employees participate to a greater degree in policy making. The expression “Quality Circles” describe a technique of employee input.

9. CMM 446 Electronic Media Managment9  Current Jargon  Total Quality Management  Management By Objectives  Leadership  Managing Change  My Own Input  Identification and Job Satisfaction  The Remaining Problem – Integrity  Lack of Ethics at all levels  Is there a “Me Generation”?  Can we never learn the lesson of “enlightened self-interest”?

10. CMM 446 Electronic Media Managment10  Hiring  Importance of internships  Interviewing tips  Performance reviews  “focus on specifics of the job and the actual performance”  an appeal process (or follow up review)  Performance contracts at all levels is a growing practice.  Promotions – market to market is common in broadcasting  Downsizing & Outsourcing  “due to industry consolidation, especially in radio”  Outsourcing is common for “Web maintenance, computer repair, engineering support, and office and custodial staffing.”

11. CMM 446 Electronic Media Managment11  Termination – typical, legal reasons:  Failing to be at work on time  Excessive absences or tardiness without excuse  Working for another company without permission  “contributing to a work environment that is hostile to other employees.”  Unions  IATSE  SAG  AFTRA