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Published byStephen Dean Modified over 9 years ago
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The Elevator Speech Getting Your Message across in Two Minutes or Less!
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Why Take the Time? Networking –Not to be given as a speech, but info to have ready to be used as appropriate Presentations Defines your basic message and can be used when doing collateral materials, website, etc.
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Step One Your name and brief credibility points about you (if appropriate) The name of your invention How to remember the name (if appropriate)
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Step Two What your invention does The problem it solves (benefits)
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Step Three Your Target Market who your product helps
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Step Four Your Success Story So Far endorsements, beta tests, adoptions, press coverage, etc.
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Step Five The Status of Your Invention patent status, when it will hit the market, etc.
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Step Six What you’re looking for funding, beta testers, focus group participants, opportunities to present, distributors, etc.
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That’s It!
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jbalian@excoveries.com 760.436.8848
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