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Published byConstance Warren Modified over 9 years ago
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MarketingDivision Marketing Planning Dept. Chris Kuo
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1 A Performance Introduction B Q2 Incentives Agenda C Recruitment Strategy
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Performance introduction Premium & PFYP 3nd WKM 2010(1~3) PremPFYPPremPFYP Total (Billion) 4.41 3.30 (55%) 11.33 8.40 (51%) ( ) is percentage of Vietnamese Target Compared with 3rd WKM in 2009, increase 1.15Billion or 33% Compared with 1st~3rd WKM in 2009, increase 2.05Billion or 32%
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3 4.8B 3.3B 2.53B 3.6B 1.8B PFYP Trend Performance introduction 3.3B
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Headcount SMFull-Time agents Total Pre-BM & SM CASSEASEASSAS AS Total 2712291254196511497 5176 Part-Time agents (IA): 3679 Total Agents: 5176 4 575SAS↑ Performance introduction
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5 Headcount Trend Part-Time Full-Time SM/Pre-BM Performance introduction
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Productive 4 Performance introduction 1~13 WKM 2009 Attain Quota % Avg. PFYP 24% 2.0 M Full-time agents part-time agents Avg. PFYP0.5M 1 WKM 201021% 1.8M 0.3M 2 WKM 201011% 1.1M 0.2M Performance getting better Productive 3WKM 201017% 2.2M 0.3M
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1 A Performance Introduction B Agenda Q2 Incentives C Recruitment Strategy
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Recruit Qualified Agent Recruit Qualified Agent Improve Production (PFYP) Improve Production (PFYP) Purpose for Q2 Incentives 2010 Target PFYP:99B Full time: 2303 Part time:7916 2010 Target PFYP:99B Full time: 2303 Part time:7916 Current Performance: PFYP:8.4 B (8.5%) Full time:1497 (65%) Part time: 5176 (66%)
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Q2 Incentives for PFYP Q2 4~6 WKMQ3: 7~9 WKM Region Competition (4-5 WKM) 2nd year anniversaryParty in 7 WKM Agents invite VIP customers to our party! Build up a positive company image! Show our development in Vietnam More opportunities in the future. Enhance strong performance
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Q2 Incentives for PFYP Q2 4~6 WKMQ3: 7~9 WKM Travel Incentives (4-9 WKM) Singapore trip Encourage PFYP and recruitment. Bonus PFYP from: Start early Early bird gets the worms: The earlier agent attain the target, the easier to win the trip. Recruitment Help IA/AS promote to SAS
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20 讓顧客達到滿足 能夠將商品做搭配協調 Revise Improve BDO profession Incentives for BDO BDO BMBM Support Support Agents Help Branch PFYP Train new agents promote to SAS Enhance recruit new IA Branch performance links to BDO incentives
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1 A Performance Introduction B Agenda Q2 Incentives C Recruitment Strategy
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3 Change Compensation Rule Lunar New Year Effect in 2nd wkm → training allowance is based PFYP for others → Cancel New AS in HCM/HN New Agents Trend (AS+IA)
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3 Focus on recruiting IA Training: Emphasize on recruitment benefits. Management: Regions plan monthly OPP and CIW Set up Target: ex. SM recruit 3 IA Motivation: Develop good agents to promote SM BM Higher Position
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20 讓顧客達到滿足 Focus on the IA’s 1st month Training completely Professional knowledge Help IA to improve performance SM come with IA to visit customers Help IA improve sales skills IA will be more confident Target: Promote to SAS in 3 months introduction of advantages of full time More salary and future career development IA back to branch weekly strengthen the connection to company
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